Goals and Strategies
Our Goals, Strategies and Capacity to Make the Lives of American Families Safer.
Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21® is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents™ to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk driving victims and survivors at no charge, serving one person every 8.6minutes at 1-877-MADD-HELP. Learn more at www.madd.org or call 1-877-ASK-MADD.
MADD’s Campaign to Eliminate Drunk Driving focuses on three important steps we all can take today to stop drunk driving tomorrow:
- Support our heroes. Support high-visibility law enforcement to catch drunk drivers and discourage others from driving drunk.
- Sober to start. Require ignition interlock devices, or in-car breathalyzers, for all drunk drivers, to prove they are sober before their car will start.
- Secure the future. Support the development of technology to determine automatically whether or not the driver is above the legal limit of .08 and failing to operate if the driver is drunk.
Our success is measured in the number of lives saved. Drunk driving fatalities have declined 23 percent since 2006, which means that, together, we’ve saved thousands of lives in since the launch of the Campaign. All together, we have saved almost 300,000 lives ... and counting. But there are still far too many people killed in drunk driving crashes each year – 10,322 killed in 2012. In fact, one in three in this country will be involved in a drunk driving crash in their lifetime. Our goal is to change this number by five percent in 2013.
MADD's goal is to protect our country's youth from the dangers of underage drinking. Today, one in three 8th graders drinks alcohol, and teen alcohol use kills about 5,000 people each year, more than all illegal drugs combined.
MADD has already seen success in this area. MADD has saved over 27,000 young lives through the 21 minimum drinking age law. In 2012 (the last year for which we have data), 24.3 percent of 12 to 20 year olds had a drink in the previous month, down by about 11 percent from 2009 (as measured by the Substance Abuse and Mental Health Services Administration). Understanding that parents are the number one influence on kids' decisions about alcohol, MADD created The Power of Parents, offering research-proven strategies to help parents keep their children safe from the dangers of underage drinking. This program, in combination with other efforts, will help reduce the number of underage drinkers.
Our goal was to decrease the number of underage drinkers by five percent from 2009 to 2013. Fortunately, we’ve almost entirely achieved that goal. From 2009 to 2012, annual use of alcohol by 8th, 10th, and 12th graders fell by 22%, 8%, and 4% respectively.
MADD also works to create a positive environment for the growth and development of our children by developing and implementing tactics that discourage adults from providing alcohol to underage drinkers. And, MADD continues to support the 21 drinking age, a law that has saved thousands of young lives.
One of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors serving one person every 8 minutes at no charge. So long as drunk driving impacts our families and friends, MADD's goal is to increase the number of victims and survivors served, and to continually improve the quality of those services.
We measure success by the number of victims and survivors that take advantage of our services, whether connected with a victim advocate at the local level or receiving emotional support and guidance through our national support line. In 2012, MADD served more than 61,000 victims and survivors of drunk and drugged driving crashes. This is more than double the number of victims and survivors we served just eight years ago. To increase that number even further, we plan to reach out to diverse and underserved populations with the goal of serving 64,000 in 2013. 2013 data will be available next year.
To achieve these goals, we will continue to spread the word about the availability of our no-cost services, continue to train new volunteers to work with victims and survivors, and continue to increase our capacity to help others through the generous support of the community.
MADD's Capacity to Create Change
Our ability to achieve our mission is only as good as our people and our partners. MADD works in all 50 states, Puerto Rico, and Guam. We have over 1,200 victim advocates in 48 states that serve victims and survivors of drunk and drugged driving. In addition to trained staff, we have 20 volunteer help line advocates that take calls from victims and survivors 24/7.
Thankfully, people of all ages support MADD's work to save lives. In 2012, over 10,000 people sent over 33,000 emails to their legislators about drunk driving or underage drinking issues. Click here if you'd like to become one of them.
MADD also has a number of wonderful corporate sponsors who help support MADD's programs, including the National Football League, DialAmerica, General Motors, Nationwide and State Farm. Click here to see a full list. Other organizations back our programs as well. For example, the American Medical Association and National PTA support our Power of Parents, It's Your Influence by MADD program to educate parents about how to keep their children alcohol-free. MADD has also developed a partnership with the National Football League to collaborate on player and employee programs, game-day initiatives, community relations and awareness programs to promote MADD’s lifesaving mission.
MADD is proud to work with the National Highway Traffic Safety Administration on the "Drive Sober or Get Pulled Over" campaign to catch drunk drivers and discourage others from driving drunk. MADD has positive and long-standing relationships with the government, the law enforcement community, the judiciary and others committed to the safety of our communities.
We welcome your support to help us create a safer future.