PowerTalk 21—the National Day for Parents to Talk with their Kids about Alcohol

PowerTalk 21 day—April 21st—is the national day for parents to talk with their kids about alcohol, and MADD wants to equip all parents and caregivers with the tools to help them start this potentially lifesaving conversation.  MADD’s Power of Parents™ handbook, developed by MADD and Pennsylvania State University’s Dr. Robert Turrisi, provides guidance for talking with teens about the dangers of drinking before age 21, and is based on research proven to reduce underage drinking by up to 30 percent. Download a copy of the handbook here, free of charge.

Teen alcohol use kills about 6,000 people each year, more than all other illegal drugs combined. However, research shows that there’s a disconnect when it comes to underage drinking: one out of five teens binge drinks, but only one in 100 parents thinks their child binge drinks.

The good news is that you can make a difference! Parents have the power to help teens make healthy decisions that can keep them safe. In fact, research shows that parents are the primary influence on their kids’ decisions about whether or not to drink alcohol. 

Not a parent? Help MADD and its national program partners prepare parents to talk with their teens about alcohol on PowerTalk 21 day and beyond. Visit www.madd.org/powertalk21 to get a free toolkit to promote PowerTalk 21 day, request a free parent handbook, host or find local 30-minute parent workshops and much more.


Start talking on April 21st, and together, we can help prevent underage drinking and save lives!