New Cocktail Expressions Ties to Benefit MADD
By MADD | August 23, 2012| 36 Comments | Filed in: Drunk Driving

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A new, limited-edition collection of neckties to benefit Mothers Against Drunk Driving will be showing up in select Macy’s stores, thanks to Stonehenge Strategic Group, PVH and Macy’s.  The “Cocktail Expressions” collection features designs based on the molecular structure of popular alcoholic beverages as seen under a microscope—beer, wine, tequila, champagne, scotch, vodka, gin and tonic, kamikaze, bloody mary and screwdriver.  Each Cocktail Expressions tie bears a garment tag telling which alcoholic beverage the tie pattern represents and a message from MADD warning about the dangers of drinking and driving.  

These PVH-brand ties were created by Irwin Sternberg of Stonehenge Strategic Group, creator of the popular Jerry Garcia, Frank Sinatra, Miles Davis and other cause-related collections of neckwear.  Additionally, three percent of the net sales of the Cocktail Expressions ties, available exclusively at select Macy’s stores, will be donated to MADD.

The award-winning Cocktail Expressions collection of neckwear was first launched at the Macy’s flagship store in New York on August 9, 1994. Now, 18 years later, an all-new collection of ties is being launched to raise awareness about the dangers of drunk driving.

This is truly the only safe way to “tie one on” before driving.

 

  Select Macy's Stores:   
Herald Square 
NYC, NY		 Roosevelt Field
Garden City, NY		 Fashion Ctr at Pentagon City
Washington DC		 Tysons Corner Center
McLean, VA
Metro Center
Washington DC		 Garden State Plaza
Paramus, NJ		 Montgomery
Bethesda, MD		 Mall in Columbia
Columbia, MD
Willowbrook
Wayne, NJ		 Queens Center
Queens, NY		 San Francisco Union Square
San Francisco, CA		 State Street
Chicago, IL
 Dadeland
Miami, FL		  South Coast Plaza
Costa Mesa, CA		  Ross Park
Pittsburgh, PA		  Valley Fair
Santa Clara, CA
 Lenox Square
Atlanta, GA		  Ridgedale
Minnetonka, MN		  West County
St Louis, MO		  Annapolis
Annapolis, MD
 Cherry Creek SC
Denver, CO		  Pleasanton Stoneridge
Pleasanton, CA		  Short Hills
Shorts Hill, NJ		  Northpark Center
Dallas, TX
 Staten Island
Staten Island, NY		  Kenwood Towne Centre
Cincinnati, OH		  Orlando Millenia
Orlando, FL		  Boca Raton Town Center
Boca Raton, FL
 Florida Mall
Orlando, FL		  Oxmoor Center
Louisville, KY		  Smith Haven
Lake Grove, NY		  

   

Comments

Submitted by Kaz at 09:53 AM on February 2, 2013
Where can I order a tie online?
Submitted by MADD Staff at 02:36 PM on November 30, 2012
Yes, we do read the comments. We do like to hear your feed back and appreciate your thoughts. As mentioned by others, the goal of this collection is to inspire conversation and raise awareness about the dangers of drunk driving. MADD is not against alcohol, but rather drunk driving. It is our hope that the unique designs of these ties will get people talking (and thinking) about the dangers of drunk driving. --MADD Staff
Submitted by Me at 04:56 AM on November 30, 2012
Is any person from MADD reading these comments? Victims are!
Submitted by speechless at 12:45 PM on November 25, 2012
As the mother of a daughter killed by a drunk driver and a longtime victim advocate with MADD, I find the partnership of a tie depicting alcoholic beverages and Madd earning profits from it, totally APPALLING. I've been in the company of those wearing the ties and the conversation is all about the alcoholic beverage depicted. NOT A SINGLE PERSON has mentioned MADD nor drunk driving. Your marketing and fundraising plans were totally centered on the money and not awareness. It's no surprise that MADD continues to get failing grades as a non-profit. Your mission has fallen way off course and judging by the way you pull victim advocates away from serving victims to now raising funds, MADD's primary mission has become money, money, money.
Submitted by me at 08:44 PM on November 14, 2012
I think the ties are beautiful and the first thing that came to my mind was what a great conversation starter! i plan on buying several ties!
Submitted by Upset Mother at 09:31 PM on October 28, 2012
My son was only 18 years old when killed by a drunk driver. The names used on these ties is inexcusable and extremely poor thinking. Seems very clearly to me that a victim was not involved with naming of this line of products. Neckties called Cocktail Expressions? This is a slap in my face! Makes no sense to me. I would buy ties if they had tear stains, and where named Broken Hearted. Or better yet names of individuals of who've been killed by drunk drivers!
Submitted by Anonymous at 10:51 AM on October 26, 2012
If you plan to go out and have too much to drink ( alcohol), please be responsible enough to have designated driver to drive you home and if at all you planed on drinking, you must drink responsibly and also know that your inresponsible behavior could cause somebody's life and yours. All I have to say is be responsible and in what ever you do, moderation is the key.
Submitted by Horatio at 08:18 AM on October 26, 2012
I have mixed feelings regarding the ad aspect of the ties- I think it would have just been better to use the slogan, TIE one on, however, I believe in MADD's mission completely, and they have provided victim services back in 1990 to my family that my heart will be forever grateful to them for all that they do.
Submitted by Humberto at 07:00 AM on October 26, 2012
I have donated for years for MADD. Lately their marketing approach makes me question how much money they really spend in fighting drunk driving. This new approach I find revolting. The organization is about to loose me.
Submitted by Dee at 05:03 PM on October 24, 2012
I do not drink anymore, it's been YEARS since I have had an alcoholic beverage. I have lost a loved one to drunk driving and I have been out on some "check points" with MADD in Missouri. MADD is not about NOT drinking, its about not drinking and DRIVING. I know that some people will still lose their sense of responsiblity if they drink, BUT these ties have nothing to do with their thinking. These are beautiful ties, they are benefit MADD and I love the KU used the saying "Tie One On". Come on people, this is NOT MADD promoting drinking and driving. And to "Way To Go MADD", I know a lot of youth, I have 7 younger brothers, two sons as well as a husband who was a youth at one time. ALL of them, at some point in time, and more than once, have worn a tie. People, lighten up, this isn't as bad as you're making it.
Submitted by Mrs. Clapps at 10:04 PM on October 11, 2012
I am appalled!! I could not believe I was seeing this!
Submitted by Nancy at 07:02 PM on October 10, 2012
When I first saw these ties I was immediately offended. Glaringly bad taste. I agree with CD, MADD has sold its soul to make some money. And on top of it, very little money at that--3% of sales!?!
Submitted by MattB at 02:47 PM on October 10, 2012
I lost my father to a drunk driver 10 years ago. I've strongly supported MADD's mission both before and even more so after my father's death. I also consider myself pretty open-minded and someone who does not oppose the safe and responsible use of alcohol. But for the life of me I am having a very big problem with the sale of these ties - they may be very well intended, but perceptions and optics are everything and these fail on those measures. All any group or individual has is their credibility and moral high ground, while not devastating to it, this does put a crack in armor of MADD's facade. I hope they use better judgment in their next fundraiser.
Submitted by It's a matter of perspective at 09:45 AM on October 5, 2012
Humans, humans, humans. It seems to me that the only way to catch their attention is by giving them what they like. And most of the time, what we like turns out to be not the best choice. One day, we all are going to see the clear difference.
Submitted by Shasta at 06:56 AM on October 4, 2012
I attended the 2012 conference in DC. I am quite upset that 2 law enforcement officers from GA decided to sell the ties that were given to them at the conference. Sadly they don't get madd's mission & looked at the Tie's much like the conference , merely a way to make money from madd, this is highly upsetting to all my family who are victims. This should never be allowed!
Submitted by frapipa at 05:52 PM on October 3, 2012
I also don't think the sale of such ties,will be useful,and it is not in good taste.
Submitted by Keith at 03:45 PM on October 3, 2012
Lighten up people, everyone knows our goals and our priorities and raising money to advance those goals is admirable and necessary. This is an attractive way to raise awareness of the cause and be a conversation starter. It in no way endorses poor drinking behavior; on the contrary it brings up the conversation at a time and place (at parties possibly) where you can actually make a difference. I bought a few of these ties when they first came out many years ago. They are well made (I still wear them) and having worn them to meetings and parties there have been countless opportunities to get out our message. Never once was anyone confused about MADD appearing to endorse drinking. People think it's cool. If anything these colorful ties help MADD from being considered a bunch of old teetotalers. These ties are a good idea for MADD and I intend to buy a few more as soon as I can.
Submitted by Confused at 08:39 AM on September 24, 2012
I think what people fail to realize is that this marketing approach is aimed at adults who do consume alcohol. By making these designs with microscope views of alcohol it increases attention, invokes conversation, spreads the message of MADD while raising money to support the cause! The ties themselves do not encourage drinking in any way. People should keep in mind that our society is bombarded with the advertising of alcoholic beverages, millions of dollars spent each year. Therefore, to compete with large international companies you need to target the same market that the companies do. By creating this clever design you do just that; invoke interest by the same group purchasing the alcohol, use the purchase to spread awareness and raise funds. I only see the positive in this approach and am confused by some of the comments. This is not a 12 step approach but rather an approach aimed at the realization that alcohol has become a part of our acceptable practices within society. The idea is to promote responsible drinking, the use of a designated driver and awareness about the impacts of drinking and driving to society as a whole.
Submitted by belinda at 07:00 PM on September 21, 2012
why is there not a store in los angeles to buy a necktie..
Submitted by SR at 01:51 PM on September 21, 2012
Yes MADD is not against responsible alcohol consumption for those who are 21 or older HOWEVER I don't think it is a good idea to raise money being pro alcohol! I also don't think it's really appropriate to wear an alcohol related tie to work. I feel this is in bad taste. Its decisions like these that make the public confused about MADD.

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