NFL Endorses MADD’s Campaign to Eliminate Drunk Driving®

Yesterday at their annual league meeting in Phoenix, the National Football League (NFL) announced their emphatic support for MADD’s Campaign to Eliminate Drunk Driving.  The Campaign is based on proven strategies and research which will reduce and eventually eliminate drunk driving.  The Campaign includes:

  • Supporting high visibility law enforcement activities to catch drunk drivers and discourage others from driving drunk.
  • Requiring ignition interlock devices, or in-car breathalyzers, for all convicted drunk drivers, including first-time offenders, to prove they are sober before their car will start. When a convicted drunk driver wishes to start his or her vehicle, he or she must first blow into the device. The vehicle will not start unless the driver’s Blood Alcohol Concentration (BAC) is below a preset level.
  • Supporting the development of advanced vehicle technology that could automatically determine a driver’s BAC and stop a drunk driver above the legal limit of .08 from driving.

NFL Commissioner Roger Goodell made the announcement stating, “We are pleased to endorse MADD’s campaign and further build upon our partnership to do everything we can to warn players, team personnel and fans about the dangers of drunk driving.  We have made progress but have more work to do to ensure that everyone associated with the NFL makes safe, responsible decisions with alcohol and never gets behind the wheel when they shouldn’t.”

MADD and the NFL began their partnership in 2010.  It includes game day designated driver programs in 11 stadiums, player education and other awareness activities.  New for 2013, the NFL plans on convening an alcohol-related summit this year in conjunction with MADD that will include NFL players, coaches, team doctors and executives, counselors, National Highway Traffic Safety Administration (NHTSA) and the National Collegiate Athletic Association (NCAA).

We thank the NFL for showing their support of MADD’s Campaign as we work to eliminate drunk driving for fans and families alike.

Click here to watch the Commissioner's announcement from the press conference.