For the fourth year, MADD and the National Football League are partnering to remind fans to “play the most important position in the NFL—the designated driver!” MADD members will attend select NFL football games this fall, provide information at MADD booths, as well as circulate through the parking lots promoting the importance of designating a non-drinking driver before the game begins.
Through this partnership, MADD has helped teams raise their sign-ups for non-drinking designated drivers by an average of 28 percent each year.
For the 2013-2014 season, we’re partnering with the Carolina Panthers, Chicago Bears, Cincinnati Bengals, Buffalo Bills, Denver Broncos, Cleveland Browns, Arizona Cardinals, San Diego Chargers, San Francisco 49ers, Dallas Cowboys, Philadelphia Eagles, Oakland Raiders and Tennessee Titans to help keep fans safe.
Earlier this year NFL Commissioner Roger Goodell announced the NFL’s endorsement of MADD’s Campaign to Eliminate Drunk Driving®. He said, “We are pleased to endorse MADD’s Campaign and further build upon our partnership to do everything we can to warn players, team personnel and fans about the dangers of drunk driving. We have made progress but have more work to do to ensure that everyone associated with the NFL makes safe, responsible decisions with alcohol and never gets behind the wheel when they shouldn’t.”
We are grateful to the NFL for helping to raise awareness about the dangers of drunk driving and underage drinking.