Super Bowl Sunday continually ranks as one of the most dangerous times of the year for drunk driving deaths. According to the National Highway Traffic Safety Administration, 43 percent of all traffic fatalities on Super Bowl Sunday (and the early hours of the following morning) in 2012 were caused by drunk driving, compared to an average of 31 percent for the year as a whole.
This year we’ve teamed up with Tennessee Titans Tight End Delanie Walker, named the 2013 Titans Walter Payton Man of the Year, to urge football fans to have a plan for how they’ll get home from Super Bowl parties with a non-drinking designated driver.
This weekend marks the one-year anniversary since Delanie’s aunt and uncle, Alice (Peaches) and Bryan Young, were driving home after watching their nephew play in Super Bowl XLVII in New Orleans. They were stopped on the side of the road when they were rear-ended by a drunk driver who was leaving a Super Bowl party. Both vehicles caught on fire, and Alice and Bryan died at the scene.
On Super Bowl Sunday, and throughout the year, MADD encourages football fans ‘to play the most important position in the NFL: the designated driver.’ In fact, MADD’s game-day program with the NFL helped teams increase their designated driver sign-ups by seven percent in 2013.
This Super Bowl Sunday, the biggest win of the night for MADD will be knowing that fans have made plans for a safe way home before the game even starts.