MADD Supports Senator Schumer’s Efforts to Protect our Young People

MADD commends Senator Schumer’s commitment to protecting our young people as he investigates the emerging issue of powdered alcohol, known as “Palcohol.” 

Recently the U.S. Alcohol and Tobacco Tax and Trade Bureau approved “Palcohol” only to quickly rescind this approval. Makers of Palcohol claim that approval is imminent and that the rescission was due to a technicality. 

MADD is not against alcohol consumption for those over the age of 21. However, MADD urges adults to always plan ahead for a non-drinking designated driver.

This product is the latest in a long list of specialty alcohol fads. We’ve seen vaporized alcohol, whipped cream alcohol, caffeinated alcohol—and the list goes on. While the form of alcohol might change, the issues remain the same.

As with anything “new,” this product may be attractive to youth. MADD opposes marketing alcohol products specifically to those under the age of 21. In the case of Palcohol, we share Senator Schumer’s view that the U.S. Food and Drug Administration should carefully review this product as it would seem to have the potential to increase underage drinking. 

Like Senator Schumer, MADD is committed to protecting our nation’s young people. That is why we celebrate April 21 as PowerTalk 21 day, the national day for parents to talk with their kids about alcohol. In addition, we provide free programs like the Power of Parents and offer parents a free handbook in order to equip them with the tools to start what could be a potentially lifesaving conversation.

Together, we can help prevent drunk driving and underage drinking.