In recognition of National Police Week, established in 1962 as a time to honor the men and women who put their lives on the line daily to protect and serve, we pause to say thank you to all law enforcement officers and to remember the 143 officers killed in the line of duty last year.
This is a special week for Mothers Against Drunk Driving® and all of our supporters. Supporting law enforcement is a major component of our longstanding Campaign to Eliminate Drunk Driving®. Law enforcement plays a critical role in the fight to end drunk driving — and it often comes with a high cost. This year, we have already lost more than 40 heroes in the line of duty.
So, let's take a moment to say thanks. We will keep saying it all year long, thanks in part to our valuable partner Nationwide®. Together, we will host Law Enforcement Recognition events across the country. These events provide an opportunity to recognize outstanding service in the fight to create a future of No More Victims®.
Additionally, we are proud to update you regarding the Give a Bear Hug campaign, which earlier this year asked supporters to donate to provide law enforcement with teddy bears for young children. MADD donors provided enough to pass out nearly 250 bears, which have been mailed out. Be on the look out for pictures of the distribution on Facebook and Twitter!
Finally, we encourage you this week to take a moment on your favorite social media channel to say thank you to your local departments. They need to know we appreciate their service.