Last month we mailed out 1,320 victim services posters to members of MADD across the country with the challenge to place the posters in creative ways to spread awareness of MADD's Victim Services. The entries were judged based on creativity of placement, utilization and presentation.
We are delighted to announce the winners of the MADD Victim Services Awareness Campaign:
First place went to Christi Roberts out of the McKinney, TX office, who placed posters in hospitals and rehab centers and drew attention to the posters by creating quotes alongside the poster such as, “Do you Know Who Your Advocate Is?” with her contact information. Way to go Christi! Thank you for reaching out to our community partners in the medical fields.
Second place went to Sarah Butler from Indiana, who arranged to have our posters placed in Indiana State Parks by working with the Indiana Department of National Resources. Sarah honed in on the fact that out of the 63 boat crashes in Indiana in 2011, 56 of those crashes involved alcohol and of those that did involve alcohol 31 had injuries or fatalities included. Not only will the posters make involved in alcohol related boating crashes aware of our services, but also reach those who may have been involved in alcohol related ATV crashes. Thank you, Sarah, for your creative outreach to populations who don’t typically think of MADD.
Our third place winner, Lori Taylor-Blitz from Northern Michigan, created displays that hung on the walls of a local community college. Lori creatively displayed the MADD poster so that college students and teachers could read brochures to learn more about MADD’s victim services.
Thank you to everyone who participated in this awareness program, your time and efforts to reach victims of impaired driving are greatly appreciated!
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