One life lost is one too many. It’s a sentiment that strongly bonds MADD and Texas-based advertising and communications agency GDC Marketing and Ideation in the desire to save lives on Texas roadways.
As a strategic partner with the Texas Department of Transportation (TxDOT), GDC has planned and implemented multiple statewide initiatives for the state agency, including educating motorists on the dangers and consequences of drinking and driving. Spurred by its organizational mission to “Inspire Change,” GDC created the on-going Plan While You Can campaign for TxDOT that urges drivers to make a plan for a sober ride home before they go out and consume alcohol. Ever committed to expanding upon its expertise on the issue of drinking and driving, GDC invited MADD to deliver a Victim Assistance Training course to its employees.
The full-day training covered topics such as how to address drunk driving survivors, the aftermath of bereavement and injury, and law enforcement’s response to substance impaired driving crimes. MADD National Senior Director of Victim Services Lauren Rowe and San Antonio Police Detective Michael Moore served as presenters and were joined by Abraham Diaz, Rosie Moncada and Americao Moncada who shared personal testimonials of their journey after losing loved ones in drunk driving crashes.
“The training had a strong impact on our employees,” said GDC Partner and COO Beth Wammack. “Through our work with TxDOT, we seek to give a voice to the families whose lives are forever changed by drunk driving crashes. The information shared during the MADD training will be beneficial in how we continue to shape and share these stories.”
If you would like to learn more about the training MADD provides, please call our national office at 1-877-ASk-MADD.
On October 18, MADD West Central Florida held a Power of You(th) presentation to 67 virtual school students. Florida Virtual School students often miss the messages the traditional school students will hear through live presentations in their schools.
The software program that Florida Virtual School uses allowed MADD Program Manager Sharon Hall to present the Power of You(th) in its full form, including videos, to 67 students and teachers from the Driver’s Education Club. Through this software, the students can ask questions of the presenter, and they can answer any questions the speaker has for them by clicking on a letter or number. All students were very interactive and engaged as Sharon educated the teens about underage drinking dangers and consequences, and shared her personal story about losing her son, Louis.
The presentation was coordinated by 2 of FLVS students – Brittnay Parsons and Bailey Sims, student members of the Florida Teen Safe Driving Coalition’s Leadership Academy. These young ladies worked for months in 2015 and 2016 with their teachers and administration to arrange
he logistics and permissions for this program to be held. Since the spring presentation, there have been 2 of these – with about 135 students reached. They will be holding another one in the spring of 2017. Hats off to these talented students from FLVS for spearheading this project!
Don't miss what drunk driving victim Joshua Jahn says at the 14-minute mark!
On behalf of Joshua and all drunk and drugged driving victims and survivors, please serve as a difference maker by donating to MADD today. To support our campaigns and programs during the rest of the year, we need to raise $300,000 this month. We are almost 40% of the way. Nationwide will match all donations up to $200,000 made before the clock strikes midnight on New Year's Eve. Your gift will allow us to offer victims like Joshua support at no charge, honor law enforcement, educate teens about underage drinking and advocate for more effective laws.