Why Uber? MADD knows why!
As the 4th of July weekend approaches, the media will be entirely too busy reporting on drunk driving fatalities. This is one of the deadliest weekends throughout the year for alcohol-related crashes. During the four-day holiday in 2014, 164 people were killed in drunk driving crashes - a 50% increase over an average day.
MADD refuses to accept this as normal. And, this week, we are proud to announce an enhanced partnership we believe will save lives - begining this weekend!
MADD introduced the concept designated driver to it's organization 30 years ago in 1986. This week, I am pleased to say that Uber has evolved the definition of "designated driver." So, that in addition to your non-drinking driver or public transportation, Uber is standing by as well as MADD's official designated driving app.
For almost a decade, MADD has put technology at the forefront of our Campaign to Eliminate Drunk Driving®. Two years ago, this July 4th, we announced a partnership with Uber to keep drunk drivers off the road. As a team, we have spent the last two years raising awareness about the dangers of drunk driving by coordinating events with local and national leaders, participating in public service campaigns, and encouraging both riders and drivers to leave the keys at home and keep their communities safe.
Uber, like MADD, cares about our cause of getting drunk drivers off the road. They care about rider and driver safety, and they are dedicated to research that helps reduce drunk driving.
This holiday weekend, like all weekends, we want Americas roads to be safe and rid them of drunk drivers. Please join our mission to end drunk driving by donating today. Uber will DOUBLE your donation.
Together, we will make a difference. Have a safe July 4th weekend. Thank you and God Bless America!
By Brian Tiemann, a victim and Uber driver partner
On my first shift with Uber, a customer asked why I started driving. “To honor my little brother, Greg, killed at only 20 years of age by a drunk driver,” I said. The passenger went silent for a moment.
“I have a DWI. It’s people like me who cause these things,” he said. “We are the problem. But I’ve learned my lesson. Thank you for giving people a safe ride home. It’s an amazing service you provide.”
I was stunned. But so grateful to be making a difference – just like Greg.
Greg was sleeping in the back of a SUV when an impaired driver jumped in the front seat and sped off. The driver, Greg’s best friend, drove off the road, flipping the car almost 20 times.
Greg died. The driver lived.
Greg was just the nicest kid, who was growing into a ridiculously respectable man, but drunk driving stole his future and forever changed my family. Growing up, my brother and I, like many people, faced adversity, but it was okay because we had each other. I’d give anything to have my brother back.
Donate today to DOUBLE your donation
To honor his legacy, I now drive with Uber to provide safe rides home and share MADD’s mission.
Today, I’m asking you to donate to MADD during this Fourth of July weekend, one of the most deadly times of the year, while Uber will match, $1 for $1, all donations up to $25,000. Will you donate?
Recently, I had the opportunity to attend the 2016 California Statewide Law Enforcement and Community Recognition Luncheon at the Town & Country Resort & Convention Center in San Diego.
Mothers Against Drunk Driving and the California Office of Traffic Safety honored more than 400 law enforcement officers, highway patrol members and first responders for their relentless work to keep drunk and drugged drivers off the California roadways. They hailed from across the state from Alameda to Los Angeles to Walnut Creek.
Among the speakers were Escondido Police Chief Craig Carter, who also is President of the San Diego County Police Chief’s and Sheriff’s Association, as well as Operations Deputy Director of the California Office of Traffic Safety Randy Weisman, and MADD San Diego Executive Director Steve Lykins. Former MADD National Board Member and retired California Highway Patrol Officer Robert ”Skip” Carter served as the Master of Ceremonies.
I also had the opportunity to speak for MADD National and express our extreme gratitude for the efforts of the law enforcement officers who are working 24 hours a day, 7 days a week. This seemed an especially well-timed thank you, as California legislators are currently considering SB 1046, which will make ignition interlocks mandatory for all offenders. Currently, California only offers ignition interlock protection to residents in four counties.
No one understands the dangers of drunk driving more than the law enforcement officials. They stand up to protect us every day, even when it demands the ultimate sacerfice. For them especially, I urge you to contact your legislators in support of this life-saving bill. Learn more about this bill here. It was an honor to recognize these heroes.
I can easily say that I join the many others in the room that California Heroes are ……TODAY, TOMORROW AND ALWAYS. Thank you California Law Enforcement for your efforts to end drunk driving. Share on Twitter Share on Facebook
It’s an honor for me to be the voice of thousands of victims and attend these gatherings around the country. Every year, law enforcement officers save thousands of lives. With their continued efforts and ours at MADD, the hope is that one day, there will be NO MORE VICTIMS®.