This week is Red Ribbon Week and schools around the country are encouraging young people to live a drug-free life. Did you know that alcohol is the most commonly used drug by youth—more than all illegal drugs combined, in fact? That's why MADD wants to help young people take a stand against underage alcohol use, help schools educate students about the dangers of alcohol and equip parents to have potentially lifesaving conversations about alcohol with their kids. Together, by engaging youth, parents and the community to prevent underage drinking and support the 21 minimum drinking age, we can reduce the deaths and injuries that result from underage drinking.
As part of Red Ribbon Week, MADD and National Presenting Sponsor State Farm® are introducing the newest tool to prevent underage drinking, a booklet called The 411 on Teen Drinking. This booklet is part of MADD’s Power of You(th) program, which empowers teens to resist peer pressure and influence other teens to not drink before age 21 and never get in the car with someone who’s been drinking. MADD is partnering with schools around the country to distribute the booklet during Red Ribbon Week, but teens can also get the booklet online at www.madd.org/youthbooklet.
This week, we’ll also be featuring guest blog posts from some amazing teens, who are part of our National Teen Influencer Group, about their stance on underage drinking. Be sure to check back often to hear what they have to say.
This Red Ribbon Week, whether you are a teen, parent or educator, use your power to make a difference and save lives.
Parents have good reason to be concerned when their teen gets behind the wheel. Young, inexperienced drivers are the most crash-prone drivers on the road, and motor vehicle crashes are the leading cause of death for teens in America.
Parental involvement is a key component in the development of safe young drivers, and as part of National Teen Driver Safety Week, NHTSA offers the following advice to parents and caregivers of teen drivers:
Talk to your teen about alcohol – In 2010, 22 percent of the young drivers involved in fatal crashes were drinking. All states have 21-year-old minimum-drinking-age laws. Talk to your teen about the risks of both drinking and driving, and of riding with an impaired driver. (Use MADD’s Power of Parents® handbook to help get the conversation started.)
Learn and follow your state graduated driver licensing (GDL) laws – GDL systems have been shown to reduce teen crashes. All states have three-stage GDL programs (learner's permit, intermediate or provisional license, full licensure). During the process, restrictions are put in place so young drivers can gain critical driving experience in lower-risk situations and a gradual introduction to more complex tasks through controlled exposure to high-risk situations.
Encourage your teen to always buckle up – Wearing a seat belt is the most effective protection for drivers and passengers in the event of a crash. In 2010, three out of five 16- to 20-year-old occupants killed in passenger vehicles were not wearing seatbelts.
Create and sign a parent-teen driving contract – A parent-teen driving contract sets ground rules and creates and explains the consequences of breaking those rules. This ensures teen accountability, ownership of expectations and an understanding that driving is a privilege that can be revoked.
Limit teen passengers and night driving – A NHTSA analysis found teen drivers were two-and-a-half times more likely to engage in one or more potentially risky behaviors when driving with one teenage peer compared to when driving alone. That risk increased with multiple passengers. In 2010, 1,326 passengers in young drivers' vehicles were killed in crashes involving young drivers. Most nighttime fatal crashes of young drivers occur between 9 p.m. and midnight. NHTSA recommends a maximum of one passenger in the car with your teen at all times (no passengers if required by your state GDL law) and nighttime driving restrictions starting no later than 10 p.m.
Prohibit the use of electronic devices while driving – Driving while talking on the phone or while texting is risky for all drivers, but especially for teens. In 2010, 368 teen drivers ages 15 to 19 involved in fatal crashes were distracted, accounting for 13 percent of all distracted driving fatalities.
We all know that teens’ parents and friends can have a big influence on their decisions about drinking, but did you know that their friends’ parents can also have a big impact?
A report recently published in the online edition of the Archives of Pediatric and Adolescent Medicine suggests that mothers who are authoritative (that is, they balance nurturing and responsiveness with setting and holding their kids accountable for high expectations) with their teen children also influence the behavior of their teens' friends.
The study found that if an adolescent had a friend with an authoritative mother, that adolescent was 40% less likely to drink to the point of drunkenness and 38% less likely to binge drink than an adolescent who had a friend with a neglectful mother.
The indirect positive effects of authoritative parenting in reducing behaviors associated with underage drinking emphasizes our need to provide the Power of Parents® handbook and workshops to as many parents as possible. The Power of Parents program provides important tools for parents to help prevent underage drinking in not only their own teens, but also their teens’ friends through authoritative (also known as positive) style parenting.
Also in Cocktail Expressions Collection news, Irwin Sternberg of Stonehenge Strategic Group, creator of the Cocktail Expressions Collection, Lisa Spicknall from MADD Maryland and Michael Mone from Harry Bachrach Inc. sat down with the hosts of CBS Baltimore’s Morning Edition “Coffee With” to talk about the Cocktail Expressions Collection.
During MADD’s National Conference a couple weeks ago, I had the privilege to spend time with Leo and Janice McCarthy. Leo has been honored as a 2012 Top 10 CNN Hero for starting Mariah's Challenge in honor of their 14-year-old daughter, Mariah, who was killed by a drunk driver as she was walking home.
I also got to see Melissa Stegner, who entered my life at MADD's Teen Influencer Summit this summer, and so eloquently spoke at our conference. Her quiet graciousness complements her fortitude and passion in speaking out against drinking and driving, as well as underage drinking. She describes herself as shy, but musters the strength to work at this prevention because her father and older brother were killed by a drunk driver.
