On Super Bowl Sunday, and throughout the year, MADD encourages football fans “to play the most important position in the NFL: the designated driver.” In fact, MADD’s game-day program with the NFL helped teams increase their designated driver sign-ups by more than 18,000 in 2014.
Through our partnership with the NFL, MADD members attend select NFL football games providing information at MADD booths, as well as circulate through the parking lots promoting the importance of designating a non-drinking driver before the game begins, and encouraging fans to sign up at a designated driver booth within the stadium.
We started the game-day partnership with the NFL in 2010 with just two teams. Now, there are 13 teams that participate: the Buffalo Bills, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Dallas Cowboys, Jacksonville Jaguars, Miami Dolphins, Oakland Raiders, Philadelphia Eagles, San Diego Chargers, San Francisco 49ers, and Tennessee Titans.
One of the first two teams to partner with MADD was Buffalo Bills. In 2010, the Bills had 1,783 people sign up. In 2014, they had 14,284 – eight times as many.
We are proud of the success of this game day program and are grateful to the NFL for partnering with MADD to help raise awareness about the dangers of drunk driving. We also appreciate NFL teams who have raised awareness in their communities, like the Atlanta Falcons, who have participated in the Atlanta Walk Like MADD event with an 80-person team, supported MADD's Power of Parents programs, sponsored MADD Georgia's Teen Influencers program, and participated MADD Georgia's state law enforcement recognition event, and the Denver Broncos, who have supported law enforcement recognition events and Walk Like MADD.
This Super Bowl Sunday, what position will you play? Sign up online now to play the most important position in the NFL—the designated driver!
Since Tennessee Titan Delanie Walker’s Aunt and Uncle were killed by a drunk driver just hours after watching him play in the 2012 Super Bowl, he has become a tireless advocate for MADD.
He recently shared his story for a video for the NFL:
Nearly 300,000 people drive drunk every single day. That’s enough to fill the University of Phoenix Stadium more than four times over. With the big game approaching, it’s a stark reminder Super Bowl Sunday consistently ranks as one of the most dangerous times of year for drunk driving deaths.
But it doesn’t have to be this way. A new report conducted in partnership with Mothers Against Drunk Driving (MADD) reveals that when empowered with more transportation options like Uber, people are making better choices that save lives.
Here are the key takeaways from the report: More Options. Shifting Mindsets. Driving Better Choices:
- In California, Uber’s home state and largest market, drunk-driving crashes fell by 60 per month among drivers under 30 in the markets where Uber operates following the launch of UberX. That’s an estimated total of 1,800 crashes prevented since July 2012.
- 78% of all respondents to a survey agreed that friends are less likely to drive drunk since the arrival of ridesharing services like Uber to their city
- Nearly everyone surveyed -- 93% -- would recommend their friends take Uber instead of driving if they’d been drinking alcohol
The new report found ridesharing is having a significant impact across America’s cities, providing people with smarter alternatives to getting behind the wheel if their plans include alcohol. In Miami, Uber ridership is peaking at the same hour that historically has been the worst for drunk driving. In Pittsburgh, demand for Uber spikes at closing time for bars. In Chicago, three-fourths of Uber trips on New Year’s Eve were requested within ⅛ mile of establishments with liquor licenses.
Uber and MADD are working toward a world where a safe ride is always within reach and where drunk driving is a thing of the past.
While we’ve still got a lot of work to do, we’re making progress together toward the goal of reliable rides and safer roads for everyone. The results in California echo similar good news out of Seattle, where we found the arrival of Uber helped reduce drunk driving arrests by 10%. And with the Big Game coming up, we’re encouraging fans of all stripes to make the right call this Super Bowl Sunday by planning to get home safe. Uber will donate $1 to MADD for every trip taken on Sunday, February 1, 2015 between 3:00 PM and 12:00 AM ET when users enter the promo code ThinkandRide.
To learn more, download the report, and spread the word on Facebook and Twitter.
We are excited to share with you MADD's Campaign to Eliminate Drunk Driving: 2015 Report to the Nation.The report provides an overview of legislative accomplishments, highlights state-by-state drunk driving reform, and provides a glimpse of what’s on the horizon as MADD enters its 35th year.
The report also highlights federal ignition interlock grant dollars, established as part of the 2012 federal highway bill, known as MAP-21, which could be available to states that pass laws requiring all convicted drunk drivers to install interlock devices.
A key feature of the report is the five-star rating of each state, based on the adoption of five proven DUI countermeasures:
- Requiring ignition interlocks for all convicted drunk drivers
- Conducting sobriety checkpoints
- Creating enhanced penalties for those who drive drunk with children in the vehicle
- Participating in “no-refusal” activities for those suspected of drunk driving
- Utilizing Administrative License Revocation for drunk driving offenders
The Campaign’s impact is evident. This year, 13 states were awarded five stars for their enactment of drunk driving laws or implementation of proven countermeasures. Click here to read the report and see how many stars your state received.
But we know that our work is far from over. This year, we want to make even more progress through MADD’s Campaign to Eliminate Drunk Driving by advocating for mandatory ignition interlock laws in the 26 states without these lifesaving laws, continuing to support law enforcement efforts to catch and deter drunk drivers, and encouraging the development of in-vehicle technology that will one day make drunk driving impossible.
Thanks to your tremendous support, 2015 promises to bring a year of change and growth as we celebrate 35 years of saving lives!
The National Transportation Safety Board (NTSB) recently released its 2015 Most Wanted List, which represents the NTSB's advocacy priorities. It is designed to increase awareness of, and support for, the most critical changes needed to reduce transportation incidents and save lives.
One of the items in their top 10 list is to eliminate substance-impaired driving, which includes both drunk and/or drugged driving.
MADD thanks the NTSB for its ongoing support of MADD’s Campaign to Eliminate Drunk Driving® and inclusion of substance-impaired driving on the list. We look forward to continuing our work with the NTSB to eliminate drunk driving and fight drugged driving.
The full top 10 list includes:
- Disconnect from Deadly Distractions
- Make Mass Transit Safer
- Improve Rail Tank Car Safety
- End Substance-Impaired Driving
- Strengthen Commercial Trucking Safety
- Strengthen Procedural Compliance
- Prevent Loss-of-Control in General Aviation
- Implement Positive Train Control in 2015
- Require Medical Fitness for Duty
- Enhance Public Helicopter Safety