2015 Special Anniversary Edition MADDvocate

In honor of our 35th anniversary today, we are pleased to share with you our special 35th Anniversary Edition of MADDvocate.


In this issue, you’ll find compassionate and uplifting articles, including MADD Volunteers, Healing Hearts by Helping Others, the story of how three women turned their family tragedy into a passion to prevent drunk driving, Honoring Loved Ones, about new ways to honor victims and survivors, and much more.

This special edition of MADDvocate also includes an interactive timeline for MADD’s 35th Anniversary, as well as a update on MADD’s four mission prongs, some of the key highlights for each, and how they work together to create a future of No More Victims™.


Sponsored by:

MADD at 35: Creating a Future of No More Victims

For 35 years, MADD has worked tirelessly to change the narrative on substance-impaired driving. Many lives have been saved and much progress has been made since 1980; yet, there is still more to do.

This Saturday marks the official 35th anniversary for MADD. Since September 5, 1980, MADD has championed change across the country. A change in mindset, a change in action, a change in outcome. MADD was founded because of a mother’s grief, and the determination to turn that grief into action. That determination, that commitment to change, is what has always driven us. 

As our 35th anniversary year kicked off in January, we unveiled an updated mission statement to showcase where we’ll focus our efforts going forward:

MADD’s mission is to end drunk driving, help fight drugged driving, serve the victims of these violent crimes and prevent underage drinking.

Let’s take a look at MADD’s four mission prongs and how they work together to create a future of No More Victims™.

End Drunk Driving

MADD’s work at the state and national levels for the Campaign to Eliminate Drunk Driving®has given it the influence and success it is today, just 9 years after it began. From supporting high visibility law enforcement to pushing for all offender ignition interlock legislation and advanced vehicle technology, we WILL end drunk driving. 

At MADD’s National Conference in Washington D.C. this summer, we joined automakers, NHTSA and the Department of Transportation for the global unveiling of the Driver Alcohol Detection System for Safety (DADSS) technology. It was an historic moment, and gave us a glimpse of a very promising future.  

Help Fight Drugged Driving

The biggest change to MADD’s mission this year is the addition of drugged driving. Our mission must be inclusive of everything we do. Drugged driving was part of MADD’s original mission 35 years ago, and we’ve always served drugged driving victims. Having it spelled out says to the victims and survivors of drugged driving that their tragedies are real and that they matter. 

And at a time in our country when drugged driving continues to gain traction among the public and media alike, MADD is expected to have a voice in determining how to combat it. Drugged driving is a problem in every community across America.

MADD is a research and data-driven organization, rooted in facts, to determine sound procedures for where we’ll go and why. There is much we don’t know about drugged driving, but we’re going to find out. And we’re going to use what we find out, to decide how to address it.

Serve the Victims of These Violent Crimes

At our core, MADD is a victim services organization, dedicated to providing hope and healing to victims whenever, and wherever they need it. While we know we can create a future of No More Victims – we’re committed to serving and reaching more victims and survivors until that day comes.

Prevent Underage Drinking

Another way MADD will create a future of No More Victims is to impact the next generation of drivers. MADD’s Power of Parents, Power of You(th) and Power of Community programs – when implemented together – create a community-wide effort to address the dangers and consequences of underage drinking. 

For those we couldn’t save, with those we have, and to those we can. Together, we WILL create a future of No More Victims.

Exclusive Benefits and Discounts for MADD Supporters from Nationwide

You and your support of MADD are saving lives and serving victims of drunk and drugged driving.

We are excited to announce that Nationwide® is offering exclusive discounts on insurance for you and other MADD members and supporters around the country. You can learn more here.

Each Nationwide policy purchased through this partnership helps support MADD’s efforts. But Nationwide’s support doesn’t stop there. Nationwide is also a presenting sponsor of Power of Parents® and Tie One On For Safety®.

Thank you Nationwide for supporting MADD and our supporters, and a future with No More Victims™!


Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Home Office: Columbus, OH 43215.  Subject to underwriting guidelines, review, and approval. Products and discounts not available to all persons in all states.
Nationwide and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

Partner Recognition and Media Awards at MADD Difference Makers Luncheon

The 2015 MADD Media Recognition Award winners are as follows:

Katie Couric, for her segment on “Teens and Alcohol” on the syndicated talk show Katie. The segment featured former MADD National President Jan Withers, MADD National Board Member and college student Monica Vandehei and the bereaved parents of an 18-year-old boy who died in an underage drunk driving crash.

Dennis Thompson, Staff Writer, HealthDay, for his four published online articles which raised awareness of MADD’s mission. Thompson’s articles covered underage drinking, child endangerment, drugged driving and more.

Heidi Hemmat, Investigative Reporter, Fox 31 (Denver, CO), for her in-depth research on repeat offenders and nine months of preparation to finalize the segment which shined a light on repeat offenders in Colorado, and also highlighted the need for a Felony DUI law in the state.

Connoisseur Media (Long Island, NY), for their ongoing partnership with MADD New York to spread the word about local efforts through interviews and PSAs with MADD New York staff members and the former and the current MADD National President.

Providence Journal (Providence, RI), for their eight published articles in 2014 highlighting underage drinking, MADD Candlelight Vigils and more, ultimately helping MADD Rhode Island reach a larger audience.

The 2015 MADD Partner Recognition Awards are as follows:

Presenting Partners recognized were National Football League, Nationwide and State Farm insurance. Velocity/Discovery Communications was honored as a National Media Partner. Supporting Partners included GM Foundation, GuideOne Insurance and Uber Technologies, Inc. Contributing Partners recognized were DG Group, Google, Lyft, MADD Canada and NABCA. Strategic Alliance Partners included American Grandparents Association, CarChex, DialAmerica and MADD Virgin Drinks. The 2015 MADD National Conference Sponsors were also recognized. These include: Chapman Cubine Adams + Hussey, Google, GuideOne, MADD Virgin Drinks, OneAmerica, Staples, The Heritage Company, Toyota and US Coachways.

MADD Difference Makers

Today at National Conference we held a very special luncheon to honor MADD Difference Makers – our partners who make MADD’s work possible. Recognition awards were given to 22 of our partners, and five media awards were given to our teammates in the media. Click here to see a full list of award recipients.

NFL Player Delanie Walker shared how his aunt and uncle, Alice and Bryan Young, were killed by a drunk driver after watching Delanie play in the Super Bowl in 2013. The former San Francisco 49er and now Tennessee Titan, Delanie knows first-hand the devastation that drunk driving can bring, and we were honored that he was able to join us in DC to provide an important mission moment to the crowd.

“I want to do everything in my power to stop another family from getting a phone call that changes their lives forever,” Walker said.

Afterwards, Delanie stayed on stage and was joined by NFL Commissioner Roger Goodell to discuss MADD’s partnership with the league, which began in 2009. What began as a pilot program with two teams to work together on game-day designated driver programs, has expanded to almost half of the teams in the league in some form.

“It’s all about making sure the experience for our fans is a safe and exciting one,” Goodell said. “We have made progress but have more work to do to ensure that everyone associated with the NFL makes safe, responsible decisions with alcohol and never gets behind the wheel when they shouldn’t.”

MADD Chief Executive Officer Debbie Weir praised the both Delanie and Commissioner Goodell’s commitment to the issue and expressed gratitude to for all that they have done to help raise awareness for our mission.

MADD National President Colleen Sheehey-Church ended the luncheon with a quote from Green Bay Packers Coach Vince Lombardi’s: “Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.” Thank you to all of MADD’s partners and supporters for being a part of the elimination of drunk driving.

Today’s luncheon was sponsored by Google.

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