PowerTalk 21 Across the Country

On Monday, April 20th, MADD San Diego partnered with North Coastal Prevention Coalition and Boomers in Vista, CA for a 420 Remix and PowerTalk 21 event to celebrate living drug free and sober. The park was opened to surrounding middle and high school students with a parent chaperone for a free day at the park. At the event, MADD hosted Power of Parents workshops in both Spanish and English, as well as provided a booth with educational and awareness materials. A special thanks to Nationwide Insurance rep Susan J McArthur who joined program specialist Alicia Espinoza at the event. 

Community leaders gathered in the Rio Grande Valley to urge parents to download the Power of Parents handbook in advance of PowerTalk 21 day, April 21st, the national day for parents to talk with their kids about alcohol.  MADD South Texas Program Specialist Rudy Rodriguez was joined at the event by Melissa Alviar of Uniting Neighbors in Drug Abuse Defense (UNIDAD); Olivia Benford, parental engagement director for the Pharr-San Juan-Alamo Independent School District (PSJA ISD); Officer Irving Segura of the Pharr Police Department; and Texas Department of Transportation’s (TxDOT) Octavio Saenz. Read more on the MADD Texas blog.

North Carolina

MADD North Carolina joined Holly Springs High School’s PTSA, Holly Springs and Fuquay-Varina Police Departments, NC State Highway Patrol, and the Forensics Tests of Alcohol Branch to huge safety event focusing on underage drinking prevention and teen driving safety. The event reached over 800 students and kept participants engaged with a number of stations including a Power of You(th) exhibit, safe driving simulators, BATmobile tours and texting & driving golf kart experiences. Students also signed MADD’s Power of You(th) prom pledge. Students that completed these stations received a bag of goodies to further encourage them to make good decisions during their prom weekend and beyond.


The highly anticipated second annual Drive the Lane Celebrity Basketball Game organized by Mothers Against Drunk Driving of Southwest Florida was held on April 18th. The basketball game celebrated PowerTalk 21 and Power of Parents, MADD’s national program to equip parents and youth with the resources to start talking about underage drinking. The event kicked off with an autograph session and activities to start talking about the complex issue of underage drinking.  A red carpet step and repeat encouraged fans to take selfies in support of MADD’s #ProtectUrSelfie campaign.  A graffiti wall and chalk art installation gave fans a creative outlet to share their commitment to not drink before 21.  And, volunteers were on hand to distribute Power of Parents handbooks and materials as well as Power of You(th) booklets and wristbands. Read more on the Southwest Florida blog.

Today is PowerTalk 21 Day!

21 Days in Support of 21: Day 21

Today’s the day! It’s PowerTalk 21® day – the national day to talk with your kids about alcohol.

Teen alcohol use kills about 4,700 people each year, which is more than all other illegal drugs combined. But the good news is that parents have the power to help their kids make healthy decisions that can keep them safe. In fact, research shows that parents are the primary influence on their kids’ decisions about whether or not to drink alcohol. 

That’s why we started the Power of Parents® program and launched PowerTalk 21 day – to empower parents with the information and resources they need to help keep their children safe.

Help us reach as many parents as possible by sharing this image with your social network to help spread the word about PowerTalk 21 day:


Today is #PowerTalk21 day! Get the tools:

And don't forget, every person who downloads the handbook and/or registers for the virtual workshop by midnight tonight (April 21st) will be entered to win an Apple Watch Sport!

 Download-Handbook.jpg  Sign-Up-for-Workshop.jpg

Nationwide is Proud to Sponsor the Power of Parents Program (Guest Blog)

21 Days in Support of 21: Day 20

By Ann Ritterspach, Nationwide Associate Vice President, Affinity Relationship Management

This is Nationwide’s fifth year of being the presenting sponsor of MADD’s Power of Parents® program, and each year I look forward to PowerTalk 21®, knowing how many people we can reach with this lifesaving program.

This year, I’m particularly happy to help launch the middle school handbook, which you can download here. We know that not only are some kids beginning to drink before high school (which significantly increases their chances of having problems with alcohol in later life), but that they are picking up messages about alcohol even at these young ages and acting on them later in life.  As a parent, I really appreciate the information available through the program to help parents have this important conversation with their children.

In addition to being the National Presenting Sponsor of Power of Parents, our Nationwide agents across the country participate in their communities to help spread the word about PowerTalk 21 day – the national day to talk with your kids about alcohol.

Our goal at Nationwide is to help our members protect what matters most to them. And I cannot think of anything more important than helping our members prevent injuries to their children. That is why we introduced Make Safe Happen this year. Through Make Safe Happen, we provide information about household poisons, playing around pools, pedestrian and bicycle safety, and more to keep your children safe. 

Our partnership with MADD and the Power of Parents is just another way to keep your kids safe through resources to help parents and caregivers communicate with their kids about the dangers of underage drinking.

We’re proud to partner with MADD to help keep our nation’s children safe, and I hope you’ll use PowerTalk 21 day as just one opportunity to have the conversation with your kids about alcohol.

Thank You to Our Sponsors

21 Days in Support of 21: Day 19

Join us in thanking our generous sponsors and partners for their support of the Power of Parents program and PowerTalk 21.

National Presenting Sponsor:


National Supporting Partner:

National Program Partners:



Supported by:


Social Roundtable: House Rules

21 Days in Support of 21: Day 18

Yesterday we shared with you the importance of setting rules for big celebrations like prom and graduation and setting expectations early so your kids know where you stand on underage drinking. And now we want to hear from you!

Join the online social roundtable on our Facebook page, or on Twitter using #HouseRules, and share with us what rules have you established around alcohol and drinking before 21.

And make sure to download our parent handbook to help you start this lifesaving conversation about alcohol with your kids this week at the dinner table. Plus, when you download the handbook by April 21st you’ll be entered to win a $100 Shutterfly gift card to help your kids make lasting memories, as well as entered in the grand prize drawing for an Apple Watch Sport.

Items 1 - 5 of 128  12345678910Next