Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21™ is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents, It’s Your Influence™ to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk driving victims and survivors at no charge, serving one person every 10 minutes at 1-877-MADD-HELP.

Together, these programs ensure that MADD achieves its lifesaving mission.

Help Line Volunteer: JD Dunphy

The MADD Help Line, 1-877-MADD-HELP, is available 24/7 for victims and survivors of drunk and drugged driving crashes because of dedicated volunteers—volunteers like JD Dunphy.

In 2011, a drunk driver, nearly three times over the legal limit driving on the wrong side of the highway, hit JD’s granddaughter, Taylyn, head on. She was on her way home from a restaurant where she was celebrating her 22nd birthday with friends. Although she was pronounced dead at the scene, his granddaughter was revived in the helicopter transporting her to the hospital. She was in a coma for a month, in the hospital for 7 months and has had 24 surgeries to date.

After the crash, JD was compelled to get involved. Now, he’s been volunteering for MADD for close to three years, and for two years he has been taking calls on the Help Line from victims around the country on Saturdays and Sundays.

Through his Help Line experience, JD says he has learned that drunk and drugged driving crashes are much more widespread and devastating to families than he ever realized. He says that the real truth is that each crash can affect hundreds of people; almost 400 people came out to support his granddaughter at an event after her crash.

“Most of us watch the news and see a tragedy and then change the channel,” JD says. “It really hit home with my granddaughter’s crash how devastating, widespread and all-encompassing it is. The mental, emotional and financial effect on family, friends, colleagues and acquaintances is huge.”  

When he speaks to people on the Help Line, he says the most important thing he wants people to know is that MADD can help. When people need counseling, help with funeral expenses, information about hiring an attorney or what their rights are, a MADD Victim Advocate will work to try to find those resources and provide that information.

JD says that he has come to realize that so many people just don’t know where to turn, and when they get someone who will listen and who cares about them, they are so thankful. And we are thankful for volunteers like JD. 

Click here to learn more about the Victim/Survivor Help Line and MADD Victim Services. To be put in touch with a MADD Victim Advocate in your area or if you need to speak with someone as soon as possible, call MADD's Victim/Survivor Help Line at 1-877-MADD-HELP (877-623-3435) or send us an email at

One Good Turn: a New Direction for Used Vehicles

There are a lot of ways to get rid of a used vehicle, but only one way that can help keep your loved ones safer on the roadways. Check out our new video about MADD’s One Good Turn vehicle donation program to learn more:

By donating an unwanted car, truck or boat to MADD, you’ll support our mission to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking. It’s a great way to make a big impact with just a little effort.

Call our car donation program toll-free 1-855-GIV-MADD (855-448-6233) or visit to get started today!

Today Show Highlights Repeat Offenders in New Segment

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This morning on the Today Show, NBC News Investigative Correspondent Jeff Rossen highlighted drunk drivers with multiple DUI convictions, and the state laws that make it easier for those offenders to continually threaten public safety. MADD National President Colleen Sheehey-Church was interviewed for the segment, speaking to the deadly and lasting impact created by drunk driving; what can and should be done to stop it; and MADD’s top legislative priority – ignition interlocks.

“Drunk driving kills over 10,000 people every year, and MADD needs everyone’s help to ensure a world of No More Victims™,” said Sheehey-Church. “I urge you join our call to stop these senseless tragedies.”

24 states currently have all offender ignition interlock laws in place. New Jersey’s legislature recently passed an all offender ignition interlock bill, and Governor Christie has until March 22nd to sign it into law. California, Maryland, Minnesota and Texas have all offender ignition interlock bills in consideration in their current state legislative sessions. California’s bill is pending a senate public safety committee hearing vote on March 24th.  Please click here to email your lawmakers in support of these, and other lifesaving measures. 

The Today Show also traveled to Denver for the story, highlighting Colorado as one of five remaining states in the U.S. without a felony DUI law for repeat offenders. Colorado Resident Ellie Phipps, a victim of a repeat drunk driver, was featured in the story. Ellie works with MADD Colorado to testify before the state legislature and participate in media interviews, sharing her story of being severely injured by a repeat offender in order to bring attention to Colorado’s desperate need for a felony DUI law.

Ellie’s fellow Colorado residents can help out by contacting their local lawmakers and urging them to support HB 1043 by voting in favor of felony DUI legislation for repeat offenders in the current legislative session.

MADD commends the Today Show for casting a spotlight on the violent crime of drunk driving.

Jan Withers Receives NHTSA Public Service Award at Lifesavers Conference

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) presented 12 individuals and organizations with NHTSA Public Service Awards at this year’s 33rd Annual Lifesavers Conference. The awards recognizes the tireless efforts and outstanding contributions an individual makes to improve highway safety throughout the country.

This year, former MADD National President Jan Withers was recognized for her tireless efforts to encourage tougher legislation across the United States, her service as a victim advocate and her tenure as MADD National President.

Congratulations Jan, and thank you for all you do to save lives and serve victims!

Administrator Mark Rosekind and Jan Withers

Take a Stand Against Underage Drinking this Spring Break

Underage drinking is not only illegal, it’s dangerous. In fact, teen alcohol use kills about 4,700 people each year — more than all other illegal drugs combined. And over two-thirds of all deaths associated with underage drinking are not on the roadways—they're things like homicides, suicides, alcohol poisonings, falls, drownings, burns and other causes of deaths.

That’s why this spring break, MADD wants all teens to know that even though it may seem like everyone is drinking, research shows that three out of four high school students DON’T drink alcohol.

As a teen, you have so much to look forward to – graduating, pursuing a career, having a family. High school is only a few years. The choices you make today will impact your entire life. Take a stand against underage drinking to give yourself, and the people you love, the best head start.

Check out some of these resources we’ve created to help parents, teens and communities work together to keep this spring break fun and safe:

Teens: Get our research-based teen booklet to learn how you have the power to stop underage drinking.

 Parents: You can be part of the solution by downloading the latest version of the Power of Parents handbook.

Schools and Communities: Download the Power of You(th) Toolkits for educators and community partners.

Studies Show Campaign Success and Highlight the Need for More Research on Drugged Driving

The National Highway Traffic Safety Administration (NHTSA) recently released the results of two studies that show MADD’s efforts to eliminate drunk driving are working. While we continue to make the nation safer, drunk driving is still the greatest risk on the roads. The studies also show that drugged driving is becoming more prominent on our roadways.

Key findings:

  • Alcohol poses the greatest crash risk on the road. A two-year crash causation study in Virginia Beach found that drivers impaired by alcohol at a .08 BAC were 400 percent more likely or 4 times more likely, to be in a crash.
  • The Roadside Survey of Alcohol and Drug Use by Drivers found that the number of drivers with alcohol in their system has declined by nearly one-third since 2007, and there has been an 80 percent reduction since the first Roadside Survey in 1973.
  • The presence of marijuana in drivers has risen in recent years. In the 2014, 13 percent of nighttime weekend drivers tested positive for THC, the active ingredient in marijuana, versus 8 percent for alcohol. This is a virtual switch since the last Roadside Survey done in 2007.

The findings of these studies show that our Campaign to Eliminate Drunk Driving® and the laws that you have helped to get passed are making a difference! Since the Campaign was created in 2006, drivers on the road with alcohol in their system has been reduced by one-third. While this decline is encouraging, still more than 10,000 people are killed and 290,000 injured each year because of drunk driving, and we won’t stop until there are no more victims.

The studies also show that there is an increase in drivers with marijuana and other drugs in their system, which is why earlier this year we announced that MADD’s mission has been expanded to take on the deadly effects of drugged driving. There is a common overlap between drunk and drugged driving issues, laws and initiatives, and we hope to apply our learnings from the fight to stop drunk driving to aid the prevention of drugged driving.

Want to be a part of the elimination of drunk driving and the prevention of drugged driving? Here’s how you can get involved:

The Virginia Beach Walk Like MADD Dynamic Duo

In 1997, after their daughter Robin was killed by a repeat drunk driver, it took some time before Bob and Kaye would consider volunteering for MADD. Seven years later, they decided that they were ready and began speaking at MADD Victim Impact Panels (VIPs).

“Talking about Robin really helped.” Kaye says about her daughter. “If we changed one mind about drinking and driving, then it was worth our time.”

By 2010, this dynamic duo had shared their compelling message with thousands of Navy military personnel, high school and college students, and citizens of Virginia Beach. They’d spent countless hours answering the calls of victims. They also got to know many of the people throughout their community.

The same year, Bob and Kaye were asked if they would consider organizing a Walk Like MADD community fundraising event. Their goal would be to raise $5,000. “We knew we could do better than that.” Kaye says with a smile.

After a visit to Richmond to observe the Walk there, the duo returned to Virginia Beach, rolled up their sleeves and got to work. In year one, they raised five times the goal. In year two, they raised $35,000. Last spring, they raised $32,000.

“We’ve built wonderful relationships with everyone in our community,” Kaye explains. All of the items needed for the Walk—water, snacks, plaques, even trash cans—are donated by local grocery stores. Home Depot and Target give gift cards that become prizes for the Walk.”

The Commonwealth of Virginia’s Attorney General’s Office and the Navy are two of their biggest supporters. Bob says the Walk teams from these two sponsors are very competitive.

“They donate a lot of money—they really want the plaques,” Bob says with a chuckle.

He adds that having the right people in the right place is important too. “MADD victims and survivors might not want to speak [at VIPs or to recruit sponsors], but they want to be involved. They really want to help,” Bob says. Walks give them the chance to do just that.

This year, Bob and Kaye celebrate 10 years as MADD volunteers, but their motivation remains unchanged: “We do it all for Robin—to keep her memory alive.”

If you are interested in hosting a Walk Like MADD event in your area, contact

Walk Like MADD volunteer Bob Walsh offers these steps for a successful Walk:

  • Set realistic goals— including your financial goal—for the specific area.
  • Solicit sponsors for the event (try to meet your goal through sponsorships).
  • Form a committee of victims and survivors (six to 10) because victims and survivors tend to be more involved and interested in the success of the event.
  • Let committee members choose their responsibilities for the event—for example, advertising the event, registration/sign-in booth, hospitality booth, victim services booth. Each committee member is responsible for finding his or her own volunteers to help carry out responsibilities.
  • Solicit donated engraved plaques to present to top fundraisers in several categories.

When You Drink & Drive, Luck is Not on Your Side

Are you planning to wear green this St. Patrick’s Day? MADD wants you to celebrate this annual ode to all things Irish, but most importantly, we want everyone to get home safely.

There were 276 drunk driving fatalities on St. Patrick’s Day from 2009-2013, making it one of the deadliest holidays on the road for drunk driving.

Whether you’re celebrating along the Chicago River, partying in South Boston, attending the Irish Channel Parade in New Orleans, or simply visiting a local Irish pub or other event, don’t forget to plan ahead and designate a non-drinking driver if your plans include alcohol.

Hosting your own St. Patrick’s Day party? Here are some safe party tips:

  • As guests RSVP, confirm that they have a plan for a safe way home via a non-drinking designated driver (rideshare service, public transportation, taxi, etc.).
  • Offer non-alcoholic beverages or mocktails for non-drinking designated drivers and others who prefer not to drink alcohol. Create a fun green mocktail to celebrate St. Patrick’s Day!
  • If, despite your efforts, some of your guests have had too much to drink, never let them drive home impaired.

More safe party tips can be found at

Pledge to be Safe this St. Patrick’s Day

Pledge to be a designated driver, or pledge to drive drug and alcohol-free this St. Patrick’s Day. You could save your friends’ lives, or your own.

Why We’re Here: Erin Dufour

On March 18, 2009, 29-year-old Erin Dufour was heading home from a shopping trip. She had just moved into a new apartment with a friend, and ran out to grab some cleaning supplies to get the place ready. But she didn’t make it back to her new home. Instead, she was hit head-on by a drunk driver, who had been drinking heavily at a local bar. Erin did not survive the crash.

Erin had a bright future. At the time she was killed, she was deciding what to do with her life. When her parents went through her personal items from work, they found an application to nursing school, partially filled out.  Nursing school was always a dream of hers that she was obviously planning to pursue.  She was always independent, always wanting to do things on her own. She was proud of standing on her own two feet. 

Erin loved scary movies and amusement rides. She also loved Anne of Green Gables and Little House on the Prairie. She had a tendency to fall asleep after the beginning credits of every movie, even though she was the one who insisted on watching it. And she had a knack for choosing just the right gift for her loved ones birthday. 

After the crash, Erin’s family connected with MADD Massachusetts victim advocate Roberta Domnarski.

“Our MADD Victim Advocate was a godsend to us in the aftermath of Erin's death,” said Erin’s mother, Kathryn Dufour. “She helped guide us through the legal system and helped us access grief counseling services.  She remains a friend.”

Now, Erin’s family participates in Walk Like MADD, using “Team ERIN” to celebrate Erin’s life and help prevent other families from experiencing a loss like theirs.

“Nothing can bring her back to us, but we can work to build awareness of the devastating effects of drunk driving and help to eliminate it!” Kathryn said.

What is BAC?

Originally featured in the 2014 fall edition of MADDvocate.

It’s becoming more common to find breath testing devices used to measure blood alcohol concentration (BAC) in bars and in private homes thanks to modern technology. But what is BAC and should you rely on these types of devices to determine whether you are sober enough to drive home?

BAC refers to the amount of alcohol in a person’s blood. It is measured as weight of alcohol per unit of volume of blood. Typically this measurement is converted to a percentage such as .10 percent, which means that one-tenth of a percent of a person’s blood is alcohol. The legal BAC limit throughout the United States is .08, although laws and penalties vary among states. Alcohol, which is quickly absorbed into the bloodstream, can be measured within 30 to 70 minutes after a person has had a drink.

According to Jim Fell, senior research scientist with the Pacific Institute for Research & Evaluation, how quickly your BAC rises depends on a variety of factors including the number of drinks you have, how fast you drink, your gender, your age, your weight and whether you have food in your stomach.

Still, the more you drink the more steadily your ability to safely drive a motor vehicle decreases. According to the National Highway Traffic Safety Administration, the risk of a driver with BAC between .08 and .10 having a fatal single-vehicle crash is at least 11 times greater than for drivers with a BAC of zero.

Still the Safest Course: Planning Ahead

Given the danger of driving under the influence, should you rely on personal BAC testing devices to determine whether you are below the legal limit? While the idea may seem like a good one, MADD does not support the use of personal alcohol tests to help drivers make decisions about their ability to drive after consuming alcohol.

Here’s why.

First, many personal BAC testing devices may not be accurate. Less expensive breath testers use semiconductor sensors rather than the more expensive fuel cell sensors in most commercial-grade breath testers used by law enforcement. This has caused some worry about reliability.

Additionally, commercial -grade devices (used by the police) are checked and maintained regularly, something that may not be happening with personal testers.

Second, if you measure your BAC in a bar and the reading comes up .06, you may think you’re fine to have one more drink, which can end up being a big mistake. Impairment begins with the first drink, so it’s always dangerous to try to stay “one sip under the limit.”

Finally, BAC climbs with time after consuming alcohol until you stop. If you consume several shots of alcohol and test your BAC immediately after having those drinks, the reading could be under the limit, but in 30 minutes, the likelihood is that the reading will be much higher. Making choices about drinking and driving based on personal alcohol testing is dangerous even if the intention is good. That’s why planning ahead is vitally important. If you’re going to drink, the only safe course of action is to plan for a safe way home before you start drinking, whether it’s a non-drinking designated driver, a cab, a car service or public transportation.

Announcing New Partnership with the American Grandparents Association

After a drunk or drugged driving crash, grandparents are often left behind to pick up the pieces. And sometimes they even find themselves raising their grandchildren when a parent is killed, like Nina and Gary Walker, whose daughter Ginger was killed by a drunk driver at the age of 22 leaving behind her three-year-old son Shaye. The Walkers found themselves grieving the death of their daughter and helping their grandson cope at the same time.

The American Grandparents Association, the benefits organization of, is joining forces with MADD to help eradicate these senseless deaths for their next generation of loved ones. Five dollars of the $15 annual American Grandparents Association membership dues paid by new and renewing MADD donors and supporters who join will go to help MADD save lives and serve victims of drunk and drugged driving.

The American Grandparents Association connects and nurtures America’s 70 million grandparents and their families, by giving them access to special benefits and information on topics that matter most—health, family, money and more.

Click here to learn more about this partnership.

MADD is privileged to work with both the American Grandparents Association and, and we appreciate their support in helping us save lives and prevent injuries across the country.

Power of You(th) Toolkits Now Available

At MADD, we know that our hopes for a safer future are riding on tomorrow’s drivers. By getting today’s youth off to a good start, we are taking a giant step toward fulfilling our vision of a nation without drunk driving. That’s why we’re focused on tackling underage drinking, a problem that threatens the safety of our kids and endangers entire communities, now and down the road.

In anticipation of spring break and the upcoming prom and graduation season, we worked with our National Teen Influencer Group to come up with a toolkit for students, educators and community partners that offers tools to help prevent underage drinking, and the many lives lost as a result. This toolkit, sponsored by State Farm, was created and approved by teens, for teens.

Included in the toolkits you will find:

  • Fact Sheet (great for classroom discussions)
  • Contest and Daily Activity ideas
  • Alcohol free party game ideas
  • Communication templates
  • Ideas for activation around Red Ribbon Week, prom, graduation and other holidays
  • And more!

Let’s work together to empower teens and parents to take a stand against underage drinking!

The Victim’s Voice in the Criminal Justice Process

A victim impact statement is a written or oral statement made as part of the judicial legal process, which allows crime victims the opportunity to speak during the sentencing of their attacker or at subsequent parole hearings. The victim impact statement was introduced in 1982 in the final report of the President’s Task Force on Victims of Crime, which recommended that “judges allow for, and give appropriate weight to, input at sentencing from victims of violent crime.” All 50 states now allow a victim impact statement at some phase of the sentencing process.

The purpose of the victim impact statement is to allow crime victims, during the decision-making process on sentencing or parole, to describe to the court or parole board the impact of the crime. Many victims/survivors say that having the opportunity to make a victim impact statement can be a very important part of their healing journey, allowing them to write down and share what they have gone through.

The victim impact statement can be a written, or oral, detailed account of the emotional, physical and financial effects the crime has had on the victim or their family. Some required components of a victim impact statement include:

  • A clear statement of the victim’s rights
  • Statement of a victim’s physical or psychological injury and economic loss
  • Any psychological services requests as a result of the offense
  • Any change in personal welfare
  • Familial request for notification of future parole hearings

MADD Victim Advocates are valuable resources to victims in helping them develop their own victim impact statements. Victim Advocates can provide victims of drunk and drugged driving crashes with the emotional support, guidance in writing their statement, as well as accompanying the victim in delivering their victim impact statement.

Click here to download MADD’s Victim Impact Statement Booklet for more information about the importance of the victim impact statement, as well as suggestions on how to write a victim impact statement. You can also contact the MADD Help Line at 1.877.MADD.HELP or 1.877.623.3435 to speak with someone immediately or to be connected with a local MADD Victim Advocate.

New Walk Like MADD Promises Drunk Driving Ends Here

Just in time for MADD’s 35th anniversary, we are revamping our signature event, Walk Like MADD. Walk Like MADD is the only large-scale, community-based activity that provides those personally impacted by drunk driving, and their network of supporters and friends, the opportunity to take steps to stop drunk driving in their community and nationwide.

In 2015, the focus will be on creating an even more meaningful event experience that focuses on sending a clear message: Drunk Driving Ends Here. Walkers will be able to remember what or who brought them there, feel inspired to do even more to stop this violent crime, and commit to end drunk driving in their community.

If you’ve never attended one of our Walk events, now is the time to change that. With events in over 80 cities this year, this is your chance to take an active role in eliminating drunk driving in your community. 

Go to to create a team or sign up as an individual. Every dollar raised puts us one step closer to ending drunk driving once and for all.

Super Week

MADD had boots on the ground in Phoenix, Ariz. last week at Super Bowl XLIX’s media center. For the fifth straight year, MADD talked to media center attendees about the dangers of drunk driving, the importance of underage drinking prevention, and MADD’s partnership with the NFL. As one of just three non-profits onsite and amongst a backdrop of over a 1,000 media outlets, athletes, and celebrities, MADD’s coveted presence speaks to the NFL’s commitment to providing a safe environment for fans and supporting MADD’s mission.

MADD CEO Debbie Weir observed a notable increase in traffic and interest in MADD’s presence this year compared to previous years; most likely due to the timely distribution of MADD and Uber’s joint data report about the impact of rideshare services on drunk driving. Uber also launched a Super Bowl Sunday CRM program that donated $1 to MADD for every ride nationwide between 3 p.m. and midnight EST (3 hours before, during and after the game) for every rider that entered the promo code “THINKANDRIDE.” Additionally, MADD utilized new NHTSA 2013 holiday data to capture media and public attention.

“The fact that Super Bowl Sunday continually ranks as one of the worst days of the year for drunk driving always gets people’s attention,” said Weir. “While we were in Phoenix last week, newly available 2013 NHTSA holiday traffic data revealed half of all traffic fatalities on Super Bowl Sunday 2013 involved a drunk driver; making it the second deadliest holiday of the year. That really resonated with the media and public alike, and raised awareness of the dangers of drinking and driving.”

Bringing that story to life firsthand was none other than Tennessee Titan and MADD Volunteer Delanie Walker, whose aunt and uncle were killed by a drunk driver just hours after watching him play in 2013’s Super Bowl XLVII in New Orleans. They left behind seven children. Since then, Walker has given selflessly of his time to volunteer with MADD and prevent others from experiencing a similar tragedy. Delanie participated in more than a dozen media interviews in Phoenix, during which he shared his story and talked about the importance of planning ahead for a safe ride home.

“Delanie is such a down-to-earth, authentic and compassionate person,” Weir said. “When he speaks about his grief and the loss of his aunt and uncle to a completely preventable crime, he does so in a way that not only engages the audience, but also makes them want to do something about the issue. MADD could not have a better voice than Delanie Walker.”

Fans were also allowed onsite at the Super Bowl media center this year, resulting in increased involvement in MADD’s and NFL Player Engagement’s #SelfiesForSafety campaign. People from all walks of life and different parts of the country stopped by to pledge not to drink and drive.

MADD is proud to partner with the NFL and bring attention to our mission to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking.

Why We’re Here: Shawn Brown and JaKori Turner

On February 20, 1994, Shawn Brown spent the afternoon with her 10-week-old son JaKori and sister visiting family. They were just a few miles from their house when a drunk driver, driving 60 miles per hour on the wrong side of the street, struck their car head on. The impact was so hard that everything that was in the trunk flew out the back of the car. He was trying to beat an oncoming train to the next intersection, but they later learned that there was never a train coming, the train track arms were broken.

Ten-week-old JaKori died at the hospital from his injuries, Shawn’s sister was seriously injured, and Shawn suffered a fractured skull, broke both her upper and lower jaw, as well as a broken femur. Despite being pronounced dead twice, she survived.

Shawn worked with her local MADD advocate in California throughout the court process, where the offender was sentenced to four years in prison. But it wasn’t until she moved to Georgia that felt compelled to get involved with MADD. She called the Georgia office and they immediately invited her to share her story at a Victim Impact Panel.

Shawn continues to share her story at MADD events, and participates in the Atlanta Walk Like MADD each year with team JaKori’s Angels. She also owns a bakery and has dedicated a cheesecake called “My Little Pumpkin” to JaKori, from which a portion of the proceeds are donated to MADD.

Shawn says, “If my tragedy can help others in anyway I will use it as a blessing to others. If it can save a life I would be forever humbled and grateful.”

Super Bowl Game Plan

The Super Bowl is America’s most watched national sporting event – bringing together families, friends and fans each year to enjoy the excitement of the big game. But unfortunately, it’s also one of the most dangerous days on the road because of drunk driving.

In 2013, Super Bowl Sunday was the second deadliest time of the year for drunk driving deaths—ahead of St. Patrick’s Day. According to the National Highway Traffic Safety Administration, half of all traffic fatalities on Super Bowl Sunday (and the early hours of the following morning) in 2013 were caused by drunk driving, compared to 42 percent, or 46 deaths, the year before.

MADD wants everyone to enjoy the game this year, but more importantly, we want everyone to get home from the celebration safely.  So if you’re hosting a Super Bowl watching party this Sunday, use these tips to be a champion host, or if you’re attending a party, check out our checklist to help you plan ahead.

No matter how you celebrate or who you cheer for, don’t ruin the day by getting a DUI, or much worse. If you're game plan includes alcohol, make sure you plan ahead with a non-drinking designated driver to help get everyone home safe after the game.

This Sunday, Uber will donate $1 to MADD for every trip taken nationwide between 3:00 p.m. and midnight ET when users enter the promo code THINKANDRIDE.

NFL Player Delanie Walker Shares His Story

Since Tennessee Titan Delanie Walker’s Aunt and Uncle were killed by a drunk driver just hours after watching him play in the 2012 Super Bowl, he has become a tireless advocate for MADD.

He recently shared his story for a video for the NFL:

Play the Most Important Position in the NFL—the Designated Driver!

On Super Bowl Sunday, and throughout the year, MADD encourages football fans “to play the most important position in the NFL: the designated driver.” In fact, MADD’s game-day program with the NFL helped teams increase their designated driver sign-ups by more than 18,000 in 2014.

Through our partnership with the NFL, MADD members attend select NFL football games providing information at MADD booths, as well as circulate through the parking lots promoting the importance of designating a non-drinking driver before the game begins, and encouraging fans to sign up at a designated driver booth within the stadium. 

We started the game-day partnership with the NFL in 2010 with just two teams. Now, there are 13 teams that participate: the Buffalo Bills, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Dallas Cowboys, Jacksonville Jaguars, Miami Dolphins, Oakland Raiders, Philadelphia Eagles, San Diego Chargers, San Francisco 49ers, and Tennessee Titans.

One of the first two teams to partner with MADD was Buffalo Bills. In 2010, the Bills had 1,783 people sign up.  In 2014, they had 14,284 – eight times as many.

We are proud of the success of this game day program and are grateful to the NFL for partnering with MADD to help raise awareness about the dangers of drunk driving. We also appreciate NFL teams who have raised awareness in their communities, like the Atlanta Falcons, who have participated in the Atlanta Walk Like MADD event with an 80-person team, supported MADD's Power of Parents programs, sponsored MADD Georgia's Teen Influencers program, and participated MADD Georgia's state law enforcement recognition event, and the Denver Broncos, who have supported law enforcement recognition events and Walk Like MADD.

This Super Bowl Sunday, what position will you play? Sign up online now to play the most important position in the NFL—the designated driver!

Making Our Roads Safer—For Everyone

Nearly 300,000 people drive drunk every single day. That’s enough to fill the University of Phoenix Stadium more than four times over. With the big game approaching, it’s a stark reminder Super Bowl Sunday consistently ranks as one of the most dangerous times of year for drunk driving deaths.

But it doesn’t have to be this way. A new report conducted in partnership with Mothers Against Drunk Driving (MADD) reveals that when empowered with more transportation options like Uber, people are making better choices that save lives.

Here are the key takeaways from the report: More Options. Shifting Mindsets. Driving Better Choices:

  • In California, Uber’s home state and largest market, drunk-driving crashes fell by 60 per month among drivers under 30 in the markets where Uber operates following the launch of UberX. That’s an estimated total of 1,800 crashes prevented since July 2012.
  • 78% of all respondents to a survey agreed that friends are less likely to drive drunk since the arrival of ridesharing services like Uber to their city
  • Nearly everyone surveyed -- 93% -- would recommend their friends take Uber instead of driving if they’d been drinking alcohol

The new report found ridesharing is having a significant impact across America’s cities, providing people with smarter alternatives to getting behind the wheel if their plans include alcohol. In Miami, Uber ridership is peaking at the same hour that historically has been the worst for drunk driving. In Pittsburgh, demand for Uber spikes at closing time for bars. In Chicago, three-fourths of Uber trips on New Year’s Eve were requested within ⅛ mile of establishments with liquor licenses.

Uber and MADD are working toward a world where a safe ride is always within reach and where drunk driving is a thing of the past.

While we’ve still got a lot of work to do, we’re making progress together toward the goal of reliable rides and safer roads for everyone. The results in California echo similar good news out of Seattle, where we found the arrival of Uber helped reduce drunk driving arrests by 10%. And with the Big Game coming up, we’re encouraging fans of all stripes to make the right call this Super Bowl Sunday by planning to get home safe. Uber will donate $1 to MADD for every trip taken on Sunday, February 1, 2015 between 3:00 PM and 12:00 AM ET when users enter the promo code ThinkandRide.

To learn more, download the report, and spread the word on Facebook and Twitter.