Red Ribbon Week

This week, communities around the country are encouraging youth to pledge to stay drug and alcohol free during what is called Red Ribbon Week

Did you know?

  • Teen alcohol use kills about 6,000 people each year, more than all illegal drugs combined.
  • One in three eighth graders has tried alcohol.
  • One in five teens binge drinks, but only one in 100 parents believes their child binge drinks. 
  • Seventy-four percent of kids (ages 8-17) said their parents are the leading influence on their decisions about drinking. 
  • Having regular family conversations about alcohol can reduce underage drinking and drunkenness by 30-60 percent. 
  • When parents and kids are better connected, kids are less likely to drink or use other drugs.

MADD knows that in order to prevent youth from drinking alcohol we must not only provide awareness to them, but we must also equip parents to tackle this tough issue. Because research shows that parents are the number one influence on their child’s decisions about alcohol, MADD created its Power of Parent’s, It’s Your Influence™ program.  Through free 30-minute community workshops and a free downloadable parent handbook, parents can learn how to have ongoing conversations with their kids about the dangers of underage drinking. 

Parents, remember that your influence is the most important factor in helping keep teens safe.  Visit the interactive parent section of our website to get tips and expert resources for talking with your kids about alcohol.