Tie One On For Safety, MADD's largest annual public awareness campaign, asks motorists to tie a red MADD ribbon to their vehicles as a pledge to drive safe and sober and a reminder to others to do the same. 

Tie One On For Safety:  History

MADD created the Tie One On For Safety campaign, which was originally named the 'Project Red Ribbon' campaign, in 1986 to help heighten public attention to drinking and driving during the holiday season.  The program was designed to encourage the public to become actively involved in the fight against drunk driving by tying a MADD ribbon to a visible place on their vehicle, such as the antenna or side mirror.

Tie One on for Safety Campaign Goals

• Recruit anti-drunk driving partners to tie MADD ribbons to a visible place on their vehicle.                             
• Increase awareness about drunk driving during the holiday season.                              
• Offer suggestions to deter drunk driving.                              
• Increase MADD's identity with the MADD ribbon and its symbolic meaning to prevent drunk driving by referring to the program as the Tie One On For Safety campaign.
• In support of primary seat belt laws, MADD recently expanded the campaign to include a "buckle up" message 

How can I promote the Tie One On For Safety Campaign?

• Provide MADD ribbons to your office or place of worship.                              
• Record a phone message about safe & sober driving during the holiday season.                              
• Set up a MADD ribbon distribution box in your office,  place of worship or local businesses.                              
• Display drunk driving statistics in your office, or place of worship lobby.                                                            
• Mail MADD ribbons to community leaders.                              
• Pass out MADD ribbons as people leave any meeting to drive home.                              
• Be a responsible party host during the holiday season.

Call the State Office at 1-800-247-6233 to obtain a red ribbon.

Remember:  If you are going to tie one on, do it for safety!