Teen alcohol use kills about 4,700 people each year — more than all other illegal drugs combined. While this number is startling, it’s important for teens to know that even though it seems like everyone is drinking, research shows that three out of four high school students DON’T drink alcohol.
Receive news and information about drunk driving, victims services and underage drinking prevention.
3411 Candelaria NE Suite B
Albuquerque, NM 87107 (map)
Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21™ is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents, It’s Your Influence™ to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk driving victims and survivors at no charge, serving one person every 10 minutes at 1-877-MADD-HELP.
Together, these programs ensure that MADD achieves its lifesaving mission.
WHAT: Mothers Against Drunk Driving (MADD) is promoting the kickoff of the “Party like MADD” photo and essay contest.
WHO: To be eligible to participate in the Contest, entrants must be age 13 or older and enrolled in grades 9th through 12th in Bernalillo County.
Contest Runs: Friday, February 14, 2014 – Tuesday, April 1, 2014
WHY: More than half of all high school students in Bernalillo County do not drink and 8 in 10 teens do not binge drink (4-5 drinks in one sitting)*. That means the majority of teens DON’T drink alcohol! In addition, over half said that they’d be less likely to be friends with, or date, someone who drinks underage.
While these survey results provide some positive news, the reality is that 4,700 people still die each year as a result of underage drinking — more than all other drugs combined. That’s why MADD-NM created the Power of You(th) Party like MADD contest to empower teens to avoid alcohol before age 21, in part by helping to promote a positive social norm.
This photo and essay contest challenges teens to take a stand with the majority of teens who don’t drink. To accomplish this goal, this contest asks teens to take a photo with a personal statement expanding on “Why I’ll wait until I’m 21” and write 1 (one) page essay answering the questions:
1) Why is it considered a social norm to have alcohol at celebration events (i.e. graduation, quinceaneras, and prom)?
2) How can we as a community change these perceived social norms?
3) How would you design a celebration event without alcohol?
Prizes: Five Grand Prize Winners will receive 2 parent/guardian and 8 friend tickets to attend PARTY like MADD on June 27, 2014. Awards, food, dancing, and a DJ will celebrate youth taking a stand with the majority of teens who don’t drink. Winners will be announced on April 21st, PowerTalk21 the national day for parents to talk with their kids about alcohol.
*Youth Risk and Resiliency Survey 2011