| Business Name:* |
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| Contact Name:* |
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| Title:* |
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| City:* |
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| State:* |
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| Zip:* |
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| Phone:* |
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| Email:* |
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| Web site:* |
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| What is the nature of your business?* |
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| When was your business established?* |
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| Number of Employees? |
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| Please list any past relationships/experiences with other charities:* |
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| Why has your company chosen MADD as the beneficiary of your cause-marketing effort?* |
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| Have you partnered with a local MADD office in the past or currently?* |
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| If yes, where and how? |
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Promotion Details
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| Please describe your product or service benefiting MADD:* |
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| Will MADD be the sole beneficiary of this promotion?* |
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| If not, please list the other charities or beneficiaries: |
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| What is the suggested price of your product or service?* |
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| Where is your product or service sold?* |
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| When will your proposed promotion selling period begin?* |
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| When will your proposed promotion selling period end?* |
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| If applicable, when will the product be available at retail? |
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| *Through what channels will your product be available to consumers? |
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| If other, please explain: |
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| *How will your company promote the product or service? |
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Donation Structure:
It is important that our partners can take pride in participating in a cause-related marketing promotion that supports MADD’s mission to stop drunk driving, serve victims/survivors and prevent underage drinking. Typically, promotions benefiting MADD are structured using the guidelines below:
Guaranteed minimum donation (such as $20,000 - $200,000). This will vary depending on several factors:
- Presenting, Contributing or Supporting Partner/Sponsor
- Length of promotion
- Type of MADD program
- Use of MADD trademarks
- Percentage of per product donation
Per product donation is accrued against the guaranteed minimum donation. At least 10% of the retail price or 20% of the wholesale price.
Example: During the month of March, the ABC company is going to sell a $10 shirt and donate to MADD $1.00 (or 10% of the retail price) from the sale of each shirt. The ABC company has guaranteed that it will raise a minimum of $25,000, regards of how many shirts are sold.
If the ABC company does not sell all 25,000 shirts before the promotion ends, the ABC company is still contractually required to pay the full guaranteed donation amount. MADD requires a portion of the guaranteed minimum donation at signing of the contract. Subsequent donations are required at least quarterly.
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Guaranteed Minimum Donation
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What would be your guaranteed minimum donation for this promotion?*
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Per Product Donation
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If this promotion involves a product or service, what amount will you donate?*
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| If other, please explain: |
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Disclosure Regulations
Cause-related marketing promotions that benefit MADD are regulated by the Better Business Bureau Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. These regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms.
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