Hill Street Marketing


Hill Street Marketing

MADD has partnered with Hill Street Marketing to offer a line of 100% alcohol-free beverages, MADD Virgin Drinks. MADD encourages everyone to designate a sober driver and to offer MADD Virgin Drinks at parties to help ensure the safety of all involved when the time comes to go home.

Name of the program: MADD Virgin Drinks
Donation structure: Five percent of the purchase price at participating Walgreens locations
Donation Amount:  Minimum guaranteed donation of $1.3M
Dates of the promotion: July 1, 2009 - December 31, 2015
Number of years with MADD: Since 2009
Company website: www.maddvirgindrinks.com