Receive news and information about drunk driving, victims services and underage drinking prevention.
Hill Street Marketing
MADD has partnered with Hill Street Marketing to offer a line of 100% alcohol-free beverages, MADD Virgin Drinks. MADD encourages everyone to designate a sober driver and to offer MADD Virgin Drinks at parties to help ensure the safety of all involved when the time comes to go home.
Name of the program: MADD Virgin Drinks
Donation structure: 10% of wholesale sales
Donation Amount: Minimum guaranteed donation of $1.3M
Dates of the promotion: July 1, 2009 - December 31, 2015
Number of years with MADD: Since 2009
Total amount raised: $100,000
Company website: www.maddvirgindrinks.com