Did you know?

In 2012, 239 child passengers (under age 15) were killed in drunk driving crashes – representing 20 percent of all child traffic fatalities. Of those, more than half (52 percent) were passengers in a vehicle with the drunk driver.
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Help Make a Difference:

Hill Street Marketing

MADD has partnered with Hill Street Marketing to offer a line of 100% alcohol-free beverages, MADD Virgin Drinks. MADD encourages everyone to designate a sober driver and to offer MADD Virgin Drinks at parties to help ensure the safety of all involved when the time comes to go home.

Name of the program: MADD Virgin Drinks
Donation structure: 10% of wholesale sales
Donation Amount:  Minimum guaranteed donation of $1.3M
Dates of the promotion: July 1, 2009 - December 31, 2015
Number of years with MADD: Since 2009
Total amount raised: $100,000
Company website:  www.maddvirgindrinks.com






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