Focus on MADD’s Mission: Stop Drunk Driving Program Name: Campaign to Eliminate Drunk Driving Program Launch: 2010
Level of Commitment: Partner Years of Partnership: 3 years
MADD and the National Football League joined forces in 2010 to collaborate on player and employee programs, game day initiatives, community relations and awareness programs to promote MADD’s efforts to prevent drunk driving. As a first step in this partnership, MADD representatives presented to incoming NFL players at the 2010 NFL Rookie Symposium.
Each football season, MADD and the NFL team up to remind fans to “play the most important position in the NFL—the designated driver!” Through this game-day program, MADD members attend select NFL home games, provide information at MADD-branded booths, as well as circulate through the parking lots before kickoff promoting the importance of designating a sober driver before the game begins.
Teams participating in the 2012-2013 season game-day initiatives include: Chicago Bears, Cincinnati Bengals, Buffalo Bills, Denver Broncos, Cleveland Browns, Arizona Cardinals, San Diego Chargers, Dallas Cowboys, Philadelphia Eagles, Oakland Raiders and Washington Redskins.
In addition to the game-day program, MADD and the NFL want to help prevent the more than 5,000 deaths each year caused by teen alcohol use. Teens can take a stand through the MADD’s Power of You(th)®Facebook page by signing the pledge to not drink before age 21 and to never ride in a car with someone who’s been drinking. By taking the pledge, they’ll be entered to win official NFL prizes from their favorite team. Teens can also draft their friends to take the pledge for a better chance to win.
MADD also serves in an advisory role to the NFL in its initiatives and continues to develop other opportunities to generate awareness, promote responsible behavior and prevent drunk driving.
