National Football League

MADD and the National Football League joined forces in 2010 to collaborate on player and employee programs, game day initiatives, community relations and awareness programs to promote MADD’s efforts to prevent drunk driving. As a first step in this partnership, MADD representatives presented to incoming NFL players at the 2010 NFL Rookie Symposium.

For the sixith year, MADD and the National Football League are partnering to remind fans to “play the most important position in the NFL—the designated driver!” MADD members will attend select NFL football games this fall, provide information at MADD booths, as well as circulate through the parking lots promoting the importance of designating a non-drinking driver before the game begins.  Through this partnership, MADD has helped teams raise their sign-ups for non-drinking designated drivers by an average of 12 percent each year. This season, MADD is partnering with the Buffalo Bills, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Dallas Cowboys, Denver Broncos, Miami Dolphins, New York Jets, Oakland Raiders, Philadelphia Eagles, San Diego Chargers, San Francisco 49ers, and Tennessee Titans to help keep fans safe. Since the relationship started, over one million fans have signed up as designated drivers.

MADD has also worked with teams to present victim impact statements, helping educate their players and staff about the impacts of drunk driving: Chicago Bears, Dallas Cowboys, Denver Broncos, Green Bay Packers, New Orleans Saints, New York Giants, New York Jets, Pittsburgh Steelers, San Francisco 49ers, and Tampa Bay Buccaneers.

NFL teams have also been active in their communities to prevent drunk driving.  The Atlanta Falcons have participated two Atlanta Walk Like MADD events, supported MADD's Power of Parents programs, sponsored MADD Georgia's Teen Influencers program, and participated MADD Georgia's state law enforcement recognition event. You can learn more about the Falcons partnership here. The Denver Broncos have supported law enforcement recognition events and Walk Like MADD.

The National Football League also has endorsed MADD’s Campaign to Eliminate Drunk Driving®.  NFL Commissioner Roger Goodell made the announcement stating, “We are pleased to endorse MADD’s Campaign and further build upon our partnership to do everything we can to warn players, team personnel and fans about the dangers of drunk driving.  We have made progress but have more work to do to ensure that everyone associated with the NFL makes safe, responsible decisions with alcohol and never gets behind the wheel when they shouldn’t.”

left to right, MADD CEO Debbie Weir, Tennessee Titan tight end Delanie Walker,
and NFL Commissioner Roger Goodell at the 2015 MADD National Conference

MADD also serves in an advisory role to the NFL in its initiatives and continues to develop other opportunities to generate awareness, promote responsible behavior and prevent drunk driving.

Focus on MADD’s Mission: Stop Drunk Driving and Prevent Underage Drinking
Program Support: Campaign to Eliminate Drunk Driving and Power of You(th)
Years of Partnership: Since 2010


Listen to the MADD/NFL radio PSA