MADD and the National Football League joined forces in 2010 to collaborate on player and employee programs, game day initiatives, community relations and awareness programs to promote MADD’s efforts to prevent drunk driving.
MADD and the NFL remind fans to “play the Most Valuable Position in the NFL: the designated driver.” MADD volunteers attend select NFL football games and encourage fans to plan ahead and designate a non-drinking driver. MADD has helped 14 teams increases fan sign-ups by an average of 12% for four years.
MADD shares drunk driving victim stories with nine teams to educate their players and staff about the impact and ripple effects of drunk driving.
NFL teams are active in their communities to prevent drunk driving. The Atlanta Falcons participated in MADD Georgia’s 2015 Walk Like MADD event with an 80-person team, supported Power of Parents, sponsored the Teen Influencer Group, and participated in the state’s law enforcement recognition event. The Denver Broncos have supported law enforcement recognition events and MADD Colorado’s Walk Like MADD.
The National Football League also has endorsed MADD’s Campaign to Eliminate Drunk Driving®. NFL Commissioner Roger Goodell made the announcement stating, “We are pleased to endorse MADD’s Campaign and further build upon our partnership to do everything we can to warn players, team personnel and fans about the dangers of drunk driving. We have made progress but have more work to do to ensure that everyone associated with the NFL makes safe, responsible decisions with alcohol and never gets behind the wheel when they shouldn’t.”