MADD and the National Football League joined forces in 2010 to collaborate on player and employee programs, game day initiatives, community relations and awareness programs to promote MADD’s efforts to prevent drunk driving.
MADD and the NFL remind fans to “play the Most Valuable Position in the NFL: the designated driver.” MADD volunteers attend select NFL football games and encourage fans to plan ahead and designate a non-drinking driver. Over the past nine years, this partnership has led to over 2.2 million fans signing up to be a designated driver.
During the 2018 pre-season, the MADD team – in partnership with the NFL’s Player Engagement department – traveled across the country to support the Rookie Transition Program. Staff and volunteers presented to all 32 teams, educating rookies about the dangers of impaired driving and how they can play an active role in saving lives.
Like MADD, the NFL wants to reach zero – zero fatalities and zero injuries on our roadways. NFL Commissioner Roger Goodell made the announcement stating, “We are pleased to endorse MADD’s Campaign and further build upon our partnership to do everything we can to warn players, team personnel and fans about the dangers of drunk driving. We have made progress but have more work to do to ensure that everyone associated with the NFL makes safe, responsible decisions with alcohol and never gets behind the wheel when they shouldn’t.