A three-week social media campaign by the University of Colorado Colorado Springs’ #SmartMoveUCCS program aims to raise $5,000 to help victims of impaired driving in El Paso County. For every post shared, #SmartMoveUCCS will donate $1 to local Mothers Against Drunk Driving (MADD) Victim Services.

In 2017, El Paso County had more DUI-related deaths than any other county in Colorado. Twenty-nine people died as a result of impaired drivers, according to the Colorado Department of Transportation. Students at the university are using their voice on social media to support victims of DUI-related crashes, and to remind everyone that every DUI-related death is preventable. Recent data shows 99% of UCCS students do not have a DUI.

“We’re so excited to partner with #SmartMoveUCCS. We’re grateful for their passion to save lives and support victims,” said Fran Lanzer, MADD Colorado Executive Director. “By participating in the campaign, you can help bring support to a victim of the injustice of drunk or drugged driving.”

MADD Victim Services are provided at no cost to victims of impaired driving. Services include help navigating the judicial system, education on the laws related to impaired driving, and emotional support through a long, often confusing, court process. Learn about the full range of MADD Victim Services: https://www.madd.org/colorado/victim-services/

#SmartMoveUCCS is a three-year social norming campaign at the University of Colorado Colorado Springs, created to close the perceptual gaps about impaired driving that often exist of college campuses. The program was created by the Persistent Drunk Driver Committee of Colorado, which is comprised of Colorado Department of Human Services, Office of Behavioral Health; Colorado Department of Transportation; Colorado Department of Revenue, Division of Motor Vehicles; and Colorado Judicial Branch.