#SteerClear, A Community Awareness Campaign – primary target audience ages 18 to 23
In 2018 our youth ambassadors designed a social media campaign that consisted of an Instagram (808madd) video with a call to action to watch and share the video and or make one yourself to share. They developed a fact sheet with a link to MADD Nationals Drugs and Driving Statics page. They also designed a sticker and window cling, #SteerClear to be distributed at events where youth of this age gather.
During Nov. 21 – 25, 2018 Thanksgiving Weekend 45,761 people were reached, 79,807 impressions were made and 5,360 people watched entire 1-minute video. Mahalo to our Youth Ambassadors for kicking off the campaign.
Our Call to Action – make and share your own video!
Here is a link to the National MADD webpage (click on the drugged driving tab) where you will find accurate facts about Drug Impaired Driving. Watch the video below to see how it’s done!
View this post on Instagram
Did you know… around Thanksgiving, there are more – car crashes – DUI arrests and – driver deaths from impaired driving than any other holiday? TELL YOUR FRIENDS. TELL YOUR FAMILY. Drive High. Get a DUI. #SteerClear this #friendsgiving and #thanksgiving. Mahalo, MADD Hawaiʻi ambassadors for getting the word out. JOIN THE CAMPAIGN. @808MADD
Here is a link to the National MADD webpage (click on the drugged driving tab) where you will find accurate facts about Drug Impaired Driving.