April 6, 2018, Richmond VA–MADD Virginia public awareness advertisements won Silver and Bronze at the 57th Annual Olympiad, coordinated by the Advertising Club of Richmond, and sponsored by the Richmond Times Dispatch.

The ads were created for MADD VA by Siddall Communications, and made possible by a grant from the Virginia Department of Motor Vehicles, Governors Highway Safety Office.

Individually, the ad “Josh Didn’t,” the story of victim Joshua Adams, won Silver. The overall ad campaign that included “Josh Didn’t,” “Melissa Didn’t,” (the story of victim Melissa Haislip), and “Creepy Drinks,” won Bronze.

The ad campaign will run statewide on television, radio, and Facebook in July 2018. The ads were also on Facebook in September 2017.

Watch the winning ads here:

Josh Didn’t

Melissa Didn’t

Creepy Drinks Version 1

Creepy Drinks Version 2